Black Matters in Marketing
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"Black Matters in Marketing"
20 Truths About Black America Today |
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| Price: | $39.95 $29.95 |
| Availability: | Out Of Stock |
| Item #: | 1064 |
| Author: | Miller, Pepper |
| Average Rating: | Not Rated |
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by bestselling PMP author, Pepper Miller
Pepper Miller is hard at work on another ground-breaking book about marketing to Black Americans. You’ll learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper will share with readers her thoughtful insights on this influential segment.
(Approx 200 pp.; ISBN 978-0-9819869-5-1; Fall 2010)
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