Black Still Matters in Marketing
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"Black Still Matters in Marketing "
Why Increasing Your Cultural IQ about Black America is Critical to the Survival of Your Brand |
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| Price: | $34.95 |
| Availability: | In Stock |
| Item #: | 1064 |
| Author: | Miller, Pepper |
| Average Rating: | Not Rated |
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by bestselling PMP author, Pepper Miller
Pepper Miller is hard at work on another ground-breaking book about marketing to Black Americans. You’ll learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper will share with readers her thoughtful insights on this influential segment.
(Approx 200 pp., paperback, ISBN 978-0-9819869-5-1; Spring 2012)
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