Welcome to Paramount Books
Featured Products
 Marketing to Hispanics A strategic approach to assessing and planning your Hispanic initiative $24.00 |
 A Little Less Conversation Connecting with Customers in a Noisy World $19.95 
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 Multicultural Intelligence Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation $37.50
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 BrandAbout A Seriously Playful Approach for Passionate Brand-Builders and Merchants $34.95
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 Moderating to the Max A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews $34.95 |
 Brand Busters 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95
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 Marketing to the New Super Consumer Mom & Kid Today's moms are not the ones you thought you knew! $39.00 $34.95 
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 Black Still Matters in Marketing Why Increasing Your Cultural IQ about Black America is Critical to the Survival of Your Brand $34.95 |
 Custom Surveys Within Your Budget Maximizing Profits Through Effective Online Research Design $34.95 $29.95
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Latest Products
 2012 Multicultural Marketing Two-Book Set $74.90 $59.90 |
 Drinking from the Firehose Making Smarter Decisions Without Drowning in Information $26.95 |
 No Freedom Shrieker The Civil War Letters of Union Soldier Charles Biddlecom, 147th New York State Volunteer Infantry $24.95
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 WIN! the Hispanic Market Strategies for Business Growth $39.95 $34.95
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 Shopping Behavior in Asia What Retailers Need to Know for Success in the Far East $34.95 |
 The Art of Strategic Interviewing Good interviewing starts with skilled interviewers. Save money, morale, and heartache for both hiring managers and job candidates. $19.95
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 Stir It Up! Recipes for Robust Insights & Red Hot Ideas $24.95
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 RenGen The Rise of the Cultural Consumer--and What It Means to Your Business $19.95 |
 The New Rules of Marketing and PR How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly $19.95 |
