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Why People Buy Things They Don't Need
Why People Buy Things They Don't Need
Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas
$34.95
Market Researchers'  Top Picks
Market Researchers' Top Picks
Guidebooks for innovative, efficient, and effective marketing research
$93.85
Brand Busters
Brand Busters
7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products
$24.95
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Marketing to PrimeTime Women
Marketing to PrimeTime Women
How to Attract, Convert, and Keep Boomer Big Spenders
$28.00 $24.95 text_stars
Latino Link
Latino Link
Building Brands Online with Hispanic Communities and Content
$34.95 $19.95 text_stars
The People Powered Brand
The People Powered Brand
A Blueprint for B2B Brand and Culture Transformation
$28.00 $24.95 text_stars
Multicultural Intelligence
Multicultural Intelligence
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
$37.50 $22.50 text_stars
Secrets of a Master Moderator
Secrets of a Master Moderator
by Naomi Henderson, founder of RIVA
$44.95 $39.95
A Little Less Conversation
A Little Less Conversation
Connecting with Customers in a Noisy World
$19.95
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Latest Products
Digital Context 2.0
Digital Context 2.0
Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things
$14.95
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Shops that POP!
Shops that POP!
7 Steps to Extraordinary Retail Success
$28.00 $19.95 text_stars
What Do HENRYs Want?
What Do HENRYs Want?
Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet
$14.95
Market Researchers'  Top Picks
Market Researchers' Top Picks
Guidebooks for innovative, efficient, and effective marketing research
$93.85
The Grandparent Economy
The Grandparent Economy
How Baby Boomers Are Bridging the Generation Gap
$34.95 $28.00 text_stars
Black STILL Matters in Marketing
Black STILL Matters in Marketing
Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
$29.95 $24.95
Critical Connections
Critical Connections
The Step-by-Step Guide to Transform Your Business Through Referral Marketing
$34.50 $28.00
A Job-Seeker's  Guide to Careers in Market Research
A Job-Seeker's Guide to Careers in Market Research
How to Decide if a Career in Market Research is Right for You
$34.95 $24.95 text_stars
A Nation of Numbers
A Nation of Numbers
The Development of Marketing Research in America
$49.95 $39.95 text_stars