Call Toll-Free: 888-787-8100

Authors
Shopping Cart
0 items
Market Research Companies

Welcome to Paramount Books

The Grandparent Economy
Read PMP's author blog updates

 

Featured Products
Marketing to Women
Marketing to Women
How to Increase Your Share of the World's Largest Market
$28.00 $24.95
Dominators, Cynics, and Wallflowers
Dominators, Cynics, and Wallflowers
Practical Strategies for Moderating Focus Groups and Running Productive Meetings
$34.95 $24.95
Marketing to PrimeTime Women
Marketing to PrimeTime Women
How to Attract, Convert, and Keep Boomer Big Spenders
$28.00 $24.95 text_stars
A Little Less Conversation
A Little Less Conversation
Connecting with Customers in a Noisy World
$19.95
text_stars
Moderating to the Max (paperback edition)
Moderating to the Max (paperback edition)
A full-tilt guide to creative, insightful focus groups and depth interviews
$34.95 $28.00 text_stars
What's Black About It?
What's Black About It?
Insights to Increase Your Share of a Changing African-American Market
$39.95
Quirk's Case Studies in Marketing Research: B2B
Quirk's Case Studies in Marketing Research: B2B
Business-to-Business case studies
$34.95
Consumer Insights 2.0
Consumer Insights 2.0
How Smart Companies Apply Customer Knowledge to the Bottom Line
$34.95 $29.95
The Advertising On-Ramp
The Advertising On-Ramp
Getting Your First Advertising Job
$19.95
text_stars
Latest Products
The Grandparent Economy
The Grandparent Economy
How Baby Boomers Are Bridging the Generation Gap
$34.95 $29.95 text_stars
Black STILL Matters in Marketing
Black STILL Matters in Marketing
Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
$29.95 $24.95
Critical Connections
Critical Connections
The Step-by-Step Guide to Transform Your Business Through Referral Marketing
$34.50 $28.00
A Job-Seeker's  Guide to Careers in Market Research
A Job-Seeker's Guide to Careers in Market Research
How to Decide if a Career in Market Research is Right for You
$34.95 $24.95 text_stars
A Nation of Numbers
A Nation of Numbers
The Development of Marketing Research in America
$49.95 $39.95 text_stars
The Complete Guide to Writing Questionnaires
The Complete Guide to Writing Questionnaires
How to Get Better Information for Better Decisions
$54.00 $37.50 text_stars
I F**king Love That Company
I F**king Love That Company
How a New Generation of Brand Builders is Defining the Post-Amazon World
$19.95 $16.95
Secrets of a Master Moderator
Secrets of a Master Moderator
by Naomi Henderson, founder of RIVA
$30.00
Starting with the Shopper
Starting with the Shopper
Research Insights for Winning at Retail
$29.95