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Dominators, Cynics, and Wallflowers
Dominators, Cynics, and Wallflowers
Practical Strategies for Moderating Focus Groups and Running Productive Meetings
$34.95 $24.95
WIN! the Hispanic Market
WIN! the Hispanic Market
Strategies for Business Growth
$39.95 $24.95 text_stars
Quirk's Case Studies in Marketing Research: B2B
Quirk's Case Studies in Marketing Research: B2B
Business-to-Business case studies
$34.95 $29.95
Innovation Myths and Mythstakes (mistakes)
Innovation Myths and Mythstakes (mistakes)
How to develop a winning new product innovation program.
$39.95 $29.95 text_stars
Marketing to PrimeTime Women
Marketing to PrimeTime Women
How to Attract, Convert, and Keep Boomer Big Spenders
$28.00 $24.95 text_stars
Before Jackie
Before Jackie
The Negro Leagues, Civil Rights and the American Dream: A Social, Economic and Political History of the Negro Leagues Era for Teachers of Social Studies and American History
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É-X-I-T-O
É-X-I-T-O
Su Estrategia de Marketing en 5 Pasos (Your Marketing Strategy in 5 steps)
$22.00
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Moderating to the Max (paperback edition)
Moderating to the Max (paperback edition)
A full-tilt guide to creative, insightful focus groups and depth interviews
$34.95 $28.00 text_stars
Brand Busters
Brand Busters
7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products
$24.95
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Latest Products
A Job-Seeker's  Guide to Careers in Market Research
A Job-Seeker's Guide to Careers in Market Research
How to Decide if a Career in Market Research is Right for You
$34.95 $28.00 text_stars
A Nation of Numbers
A Nation of Numbers
The Development of Marketing Research in America
$49.95 $39.95 text_stars
The Complete Guide to Writing Questionnaires
The Complete Guide to Writing Questionnaires
How to Get Better Information for Better Decisions
$54.00 $37.50 text_stars
I F**king Love That Company
I F**king Love That Company
How a New Generation of Brand Builders is Defining the Post-Amazon World
$19.95 $17.50
Secrets of a Master Moderator
Secrets of a Master Moderator
by Naomi Henderson, founder of RIVA
$30.00
Starting with the Shopper
Starting with the Shopper
Research Insights for Winning at Retail
$29.95
Qual-Online The Essential Guide
Qual-Online The Essential Guide
What Every Researcher Needs to Know about Conducting and Moderating Interviews via the web
$29.95 $27.50 text_stars
Selling to Affluent Women
Selling to Affluent Women
Face-to-Face with Today's Big Spenders
$19.95 $17.95
Crisis Communications in the 24/7 Social Media World
Crisis Communications in the 24/7 Social Media World
A Guidebook for CEOs and Public Relations Professionals
$29.95 $24.95 text_stars