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Innovation Myths and Mythstakes (mistakes)
Innovation Myths and Mythstakes (mistakes)
How to develop a winning new product innovation program.
$39.95 $29.95 text_stars
Marketing to PrimeTime Women
Marketing to PrimeTime Women
How to Attract, Convert, and Keep Boomer Big Spenders
$28.00 $24.95 text_stars
Latinization and the Latino Leader
Latinization and the Latino Leader
How to value, develop, and advance talented professionals
$28.00 $22.00 text_stars
Profit with Purpose
Profit with Purpose
A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences
$34.95 $28.00 text_stars
What's Black About It?
What's Black About It?
Insights to Increase Your Share of a Changing African-American Market
$39.95 $29.95
Hustle
Hustle
Marketing to Women in the Post-Recession World
$24.95
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Marketing to Women
Marketing to Women
How to Increase Your Share of the World's Largest Market
$28.00 $24.95
Refocusing Focus Groups: A Practical Guide
Refocusing Focus Groups: A Practical Guide
A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology.
$19.95
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Custom Surveys Within Your Budget
Custom Surveys Within Your Budget
Maximizing Profits Through Effective Online Research Design
$34.95 $27.50 text_stars
Latest Products
Crisis Communications in the 24/7 Social Media World
Crisis Communications in the 24/7 Social Media World
A Guidebook for CEOs and Public Relations Professionals
$29.95 $24.95 text_stars
The Prendismo Collection
The Prendismo Collection
Over 17,000 video clips on business, leadership and entrepreneurship from experts and thought leaders
$49.00
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Marketing to Women
Marketing to Women
How to Increase Your Share of the World's Largest Market
$28.00 $24.95
Marketing to PrimeTime Women
Marketing to PrimeTime Women
How to Attract, Convert, and Keep Boomer Big Spenders
$28.00 $24.95 text_stars
The People Powered Brand
The People Powered Brand
A Blueprint for B2B Brand and Culture Transformation
$28.00 $24.95 text_stars
É-X-I-T-O
É-X-I-T-O
Su Estrategia de Marketing en 5 Pasos (Your Marketing Strategy in 5 steps)
$22.00
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Before Jackie
Before Jackie
The Negro Leagues, Civil Rights and the American Dream: A Social, Economic and Political History of the Negro Leagues Era for Teachers of Social Studies and American History
$34.95 $29.95 text_stars
Quirk's Case Studies in Marketing Research: B2B
Quirk's Case Studies in Marketing Research: B2B
Business-to-Business case studies
$34.95 $29.95
ThinkAbout
ThinkAbout
77 Creative Prompts for Innovation
$34.95 $29.95 text_stars