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Featured Products
BrandAbout
BrandAbout
A Seriously Playful Approach for Passionate Brand-Builders and Merchants
$28.00 $24.95 text_stars
The Advertising On-Ramp
The Advertising On-Ramp
Getting Your First Advertising Job
$19.95 $14.95 text_stars
Starting with the Shopper
Starting with the Shopper
Research Insights for Winning at Retail
$29.95
What Do HENRYs Want?
What Do HENRYs Want?
Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet
$14.95
Quirk's Case Studies In Marketing Research: Health Care
Quirk's Case Studies In Marketing Research: Health Care

$34.95 $29.95
Marketing to Hispanics
Marketing to Hispanics
A strategic approach to assessing and planning your Hispanic initiative
$24.00
Hispanic Customers for Life
Hispanic Customers for Life
A Fresh Look at Acculturation
$49.95
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Consumer Insights 2.0
Consumer Insights 2.0
How Smart Companies Apply Customer Knowledge to the Bottom Line
$34.95
The Art of Strategic Interviewing
The Art of Strategic Interviewing
Good interviewing starts with skilled interviewers. Save money, morale, and heartache for both hiring managers and job candidates.
$19.95
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Latest Products
Connecting with Affluent Consumers
Connecting with Affluent Consumers
How to sell to Affluent Women and connect with High-Earning households
$20.00
We are Many, We are One
We are Many, We are One
Neo-Tribes and Tribal Analytics in 21st Century America
$24.95
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Digital Context 2.0
Digital Context 2.0
Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things
$14.95
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Shops that POP!
Shops that POP!
7 Steps to Extraordinary Retail Success
$28.00 $24.95 text_stars
What Do HENRYs Want?
What Do HENRYs Want?
Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet
$14.95
Market Researchers'  Top Picks
Market Researchers' Top Picks
Guidebooks for innovative, efficient, and effective marketing research
$93.85
The Grandparent Economy
The Grandparent Economy
How Baby Boomers Are Bridging the Generation Gap
$34.95 $28.00 text_stars
Black STILL Matters in Marketing
Black STILL Matters in Marketing
Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
$29.95 $24.95
Critical Connections
Critical Connections
The Step-by-Step Guide to Transform Your Business Through Referral Marketing
$34.50 $28.00