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Featured Products
Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
A full-tilt guide to creative, insightful focus groups and depth interviews
$34.95 $29.95 text_stars
Marketing to the New Super Consumer Mom & Kid by Tim Coffey, David Siegel, and Greg Livingston
Marketing to the New Super Consumer Mom & Kid by Tim Coffey, David Siegel, and Greg Livingston
Today's moms are not the ones you thought you knew!
$29.95
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Latinization and the Latino Leader, by Marlene Gonzalez and Cristina Benitez
Latinization and the Latino Leader, by Marlene Gonzalez and Cristina Benitez
How to value, develop, and advance talented professionals
$28.00
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Dive In by Nadine O. Vogel
Dive In by Nadine O. Vogel
Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce
$24.95
Consumer Insights 2.0 by Dona Vitale
Consumer Insights 2.0 by Dona Vitale
How Smart Companies Apply Customer Knowledge to the Bottom Line
$34.95
Digital Transformation: The Infinite Loop by Paul Miser
Digital Transformation: The Infinite Loop by Paul Miser
Building Experience Brands for the Journey Economy
$28.00 $24.95 text_stars
Profit with Purpose by Tenesha Jackson Warneri
Profit with Purpose by Tenesha Jackson Warneri
A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences
$34.95 $24.95 text_stars
A Job-Seeker's  Guide to Careers in Market Research by Dr. James Heisler
A Job-Seeker's Guide to Careers in Market Research by Dr. James Heisler
How to Decide if a Career in Market Research is Right for You
$34.95
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Market Researchers'  Top Picks
Market Researchers' Top Picks
Guidebooks for innovative, efficient, and effective marketing research
$93.85
Latest Products
Mr. Online's Playbook by Jeff Walkowski
Mr. Online's Playbook by Jeff Walkowski
125 Pro Tips for Online Qualitative Research Projects
$30.00 $26.00
Let Me Explain Black Again, by Pepper Miller
Let Me Explain Black Again, by Pepper Miller
Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives
$29.95 $24.95 text_stars
Tell Me More About That by Rob Volpe
Tell Me More About That by Rob Volpe
Solving the Empathy Crisis One Conversation at a Time
$24.95
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Different Rules, by Chris Wirthwein
Different Rules, by Chris Wirthwein
The B2B Marketer's Guide to Product Differentiation
$28.00 $24.95 text_stars
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
Using Journey Mapping to Drive Customer-Focused Change, Second Edition
$42.00 $32.00 text_stars
In Your Car by Kelley Styring
In Your Car by Kelley Styring
A Road Trip through the American Automobile
$29.95
In Your Purse by Kelley Styring
In Your Purse by Kelley Styring
An Archaeeology of the American Handbag
$29.95
Digital Transformation: The Infinite Loop by Paul Miser
Digital Transformation: The Infinite Loop by Paul Miser
Building Experience Brands for the Journey Economy
$28.00 $24.95 text_stars
Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick
Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick
If you’re a professional who plies a craft or skill, be it legal, accounting, advising, design, programming, or any from a long list of business services, and you’re thinking about starting or trying to grow a services firm, this book is for you!
$30.00 $24.95 text_stars