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Featured Products
Crisis Communications in the 24/7 Social Media World
Crisis Communications in the 24/7 Social Media World
A Guidebook for CEOs and Public Relations Professionals
$29.95
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Latinization and the Latino Leader
Latinization and the Latino Leader
How to value, develop, and advance talented professionals
$28.00 $24.95 text_stars
The Complete Guide to Writing Questionnaires
The Complete Guide to Writing Questionnaires
How to Get Better Information for Better Decisions
$54.00 $38.00 text_stars
Why People Buy Things They Don't Need
Why People Buy Things They Don't Need
Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas
$34.95 $24.95
Custom Surveys Within Your Budget
Custom Surveys Within Your Budget
Maximizing Profits Through Effective Online Research Design
$34.95 $24.95 text_stars
Innovation Myths and Mythstakes (mistakes)
Innovation Myths and Mythstakes (mistakes)
How to develop a winning new product innovation program.
$39.95 $29.95 text_stars
Black STILL Matters in Marketing
Black STILL Matters in Marketing
Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
$29.95 $24.95
Selling to Affluent Women
Selling to Affluent Women
Face-to-Face with Today's Big Spenders
$19.95 $15.00
The 85% Niche
The 85% Niche
The Power of Women of All Colors, Latina, Black, and Asian
$39.95 $28.00 text_stars
Latest Products
Home for HENRYs
Home for HENRYs
Meet the New Customers Home Décor Marketers are Searching For: High-Earners-Not-Rich-Yet
$35.00 $28.00 text_stars
Pam Danziger on Retail Trends
Pam Danziger on Retail Trends
Two book set
$38.00
Before Jackie -- Student Edition
Before Jackie -- Student Edition
The Negro Leagues, Civil Rights and the American Dream: A Social, Economic and Political History of the Negro Leagues Era for Teachers of Social Studies and American History
$19.95
Connecting with Affluent Consumers
Connecting with Affluent Consumers
How to sell to Affluent Women and connect with High-Earning households
$20.00
We are Many, We are One
We are Many, We are One
Neo-Tribes and Tribal Analytics in 21st Century America
$24.95
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Digital Context 2.0
Digital Context 2.0
Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things
$14.95
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Shops that POP!
Shops that POP!
7 Steps to Extraordinary Retail Success
$28.00 $24.95 text_stars
What Do HENRYs Want?
What Do HENRYs Want?
Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet
$14.95
Market Researchers'  Top Picks
Market Researchers' Top Picks
Guidebooks for innovative, efficient, and effective marketing research
$93.85