Welcome to Paramount Books
Established in 1999, Paramount Market Publishing, Inc. offers a selection of insightful books for marketers, research professionals, and students of marketing. At PMP we never forget that we depend on YOU for our success!
Featured Products
 Multicultural Intelligence Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation $37.50 |
 Innovation Myths and Mythstakes (mistakes) How to develop a winning new product innovation program. $39.95 
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 Under the Influence Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture $28.00 $22.50 |
 The 85% Niche The Power of Women of All Colors, Latina, Black, and Asian $39.95 $32.00 |
 A Little Less Conversation Connecting with Customers in a Noisy World $19.95 |
 Brand Busters 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95 |
 Marketing to the New Super Consumer Mom & Kid Today's moms are not the ones you thought you knew! $39.00 $34.95 |
 The Kids Market Myths & Realities The classic guide to kids' marketing research $54.95 $44.95 |
 Moderating to the Max A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews $34.95 $29.95 |
Latest Products
 Marketing to Hispanics A strategic approach to assessing and planning your Hispanic initiative $24.00 |
 77 Truths About Marketing to the 50+ Consumer, 3rd ed. Brief guide to marketing to baby boomers $20.00 |
 Out-of-Home Advertising Source The marketing professional's complete source for out-of-home advertising opportunities from SRDS $426.00 |
 Shopping Why we Love Shopping and How Retailers can Create the Ultimate Customer Experience $27.00 |
 Qualitative Market Research A comprehensive guide to qualitative market research $51.00 |
 Ethnography for Marketers A Guide to Consumer Immersion $48.00 |
 Turning Silver Into Gold How to Profit in the new Boomer Marketplace $25.00 |
 Licensing Business Handbook Comprehensive business guide for property owners, manufacturers, and their agents $69.95 |
 EPM Entertainment Marketing Sourcebook Access to more than 3,000 sources related to entertainment marketing $474.00 |
