Shopping

by Pamela N. Danizger

Today's shoppers are looking for more than just a selection of merchandise at rock bottom prices—they want great value, great quality, but most of all, a sublime shopping experience.

Based on extensive quantitative and qualitative research among a variety of consumers and retailers, Danziger explains the true passion of shoppers, what they value in a shopping experience, and how they view the world of retail.

• Find out why the Emotion factor is the most important for marketers and etailers, and how it can be used to influence consumers.
• Focus on the traits and preference of the five types of shoppers you want in your store.
• Discover seven critical themes for creating a store that really pops
• Learn how to make sense of all the data and apply five essential principles to transform your retail environment

Through it all, Danziger shares a variety of successful retail profiles from retail giants such as The Apple Store, Target, Nordstrom, QVCm abd Barnes and Noble to small independent stores all over the country. Armed with these new insights, retailers large and small will be better prepared to win customer royalty by creating the ultimate customer experience.

(291 pp., hardcover, ISBN 1-4195-3636-2; 2006)