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Featured Products
Marketing to Gen Z by Jeff Fromm and Angie Read The Rules for Reaching This Vast--and Very Different--Generation of Influencers $24.95 $14.97 |
Profit with Purpose by Tenesha Jackson Warneri A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences $34.95 $24.95 |
Marketing to the New Super Consumer Mom & Kid by Tim Coffey, David Siegel, and Greg Livingston Today's moms are not the ones you thought you knew! $29.95 |
Refocusing Focus Groups: A Practical Guide by Robert Morais A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology. $19.95 |
The Kids Market: Myths & Realities by James U. McNeal The classic guide to kids' marketing research $54.95 |
Stir It Up! by Laurie Tema-Lyn Fresh ideas for exercises to use with focus groups, and meeting facilitation $24.95 |
Latinization and the Latino Leader, by Marlene Gonzalez and Cristina Benitez How to value, develop, and advance talented professionals $28.00 |
Mastering Focus Groups and Depth Interviews by Roger Straus A Practiioner’s Guide for Moderators and Interviewers $28.00 |
The 85% Niche by Miriam Muley The Power of Women of All Colors, Latina, Black, and Asian $39.95 |
Latest Products
Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $26.00 |
Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95 $24.95 |
Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95 |
Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00 $24.95 |
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00 $32.00 |
In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
In Your Purse by Kelley Styring An Archaeeology of the American Handbag $29.95 |
Digital Transformation: The Infinite Loop by Paul Miser Building Experience Brands for the Journey Economy $28.00 $24.95 |
Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick If you’re a professional who plies a craft or skill, be it legal, accounting, advising, design, programming, or any from a long list of business services, and you’re thinking about starting or trying to grow a services firm, this book is for you! $30.00 $24.95 |