Call us today: 607-275-8100

Shopping Cart
0 items


Click to enlarge
Marketing to the Ultimate Power Consumer--The Baby-Boomer Woman
Price: $24.00
Availability: In Stock
Item #: 3107
Average Rating: Not Rated

On Sale Now....Limited Quantities

by Mary Brown and Carol Orsborn, Ph.D.

Woimen spend trillions of dollars each year on everything from food and clothing to appliances, cars, vacations, real estate, and much more. And one huge segment of that demographic wields more spending clout than any other: Baby-Boom Women. Born between 1946 and 1964, this enormous and now affluent cohort is one no marketer can afford to ignore.

But what is it that will make these women spend on your products or services?

In Boom, Mary Brown and Carol Orsborn reveal the results of proprietary research that has helped their firm's five-star clients outclass the competition by reaching and resonating with this powerful demographic.

In this book, you will learn

  • How to increae your market share of today's most lucrative consumer demographic
  • What your competition and other industry leaders are doing to reach baby boom women
  • How to minimize the risks and maximize the potential of your efforts in this market
  • How to find, interpret, and present information and statistics, and build a strong business case for aggressively targeting this market segment
  • Insiders' intelligence  for making savvy decisions and communicating clear messages that your target audience wants to hear

You'll also get the authors' exclusive Imago Diagnostic, a motivational assessment tool for identifying exactly what resonates with  Boomer women, along with the "Seven things you don't know about baby boomer women (but should)."

ISBN: 978-0-8144-7390-0, 228, 2006

Write Review
Your Name:

Your Review: Note: HTML is not translated!

Rating: Bad            Good

Enter the code in the box below: