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Featured Products
 Refocusing Focus Groups: A Practical Guide by Robert Morais A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology. $19.95 
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 How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00 $32.00
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 Prepare to Tack Lessons for Managing a Growing Business—A Leadership Story by Brian O"Riordan $24.95
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 It Was and Was Not So: A novel by Bill Castle Three year old Billy Calvin, is perhaps one of the youngest narrators in fiction. His obsession with words, his confusions and perceptions give this novel a unique humor and poignancy. $17.95
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 A Job-Seeker's Guide to Careers in Market Research by Dr. James Heisler How to Decide if a Career in Market Research is Right for You $34.95 $24.95
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 The Grandparent Economy by Lori K. Bitter How Baby Boomers Are Bridging the Generation Gap in today's economy $34.95
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 Crisis Communications in the 24/7 Social Media World by Bill Walker A Guidebook for CEOs and Public Relations Professionals, don't wait until the crisis happens $29.95 $24.95
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 Innovation Myths and Mythstakes (mistakes) by Tim Coffey, Dave Siegel, and Mark Smith How to develop a winning new product innovation program. $39.95
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 Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger Meet the New Customers Home Décor Marketers are Searching For: High-Earners-Not-Rich-Yet $35.00
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Latest Products
 Polycultural Intelligence: Eight Rules for Connecting with Generation Alpha, by David R. Morse Understanding Generation Alpha and how this cohort of kids will reshape America $34.95 $29.95 |
Prepare to Tack Lessons for Managing a Growing Business—A Leadership Story by Brian O"Riordan $24.95
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 More Than Just Interesting by Elizabeth Knox Oates How to Build an Insights Function for Impact $24.95
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 Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $19.95 |
 Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95
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 Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95
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 Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00
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How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00 $32.00
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 In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
