Welcome to Paramount Books
Featured Products
 Why People Buy Things They Don't Need by Pamela Danziger Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas $34.95 |
 The Grandparent Economy by Lori K. Bitter How Baby Boomers Are Bridging the Generation Gap in today's economy $34.95 
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 Dive In by Nadine O. Vogel Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce $24.95 |
 Marketing to the New Super Consumer Mom & Kid by Tim Coffey, David Siegel, and Greg Livingston Today's moms are not the ones you thought you knew! $29.95 
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 Innovation Myths and Mythstakes (mistakes) by Tim Coffey, Dave Siegel, and Mark Smith How to develop a winning new product innovation program. $39.95
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 Dive In (audio version) Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce $29.99 |
 Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger Retail expert Pam Danziger examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands. $34.95 $26.00
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 Hispanic Customers for Life by Isabel Valdes A Fresh Look at Acculturation $49.95 $19.95
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 Starting with the Shopper by Scott Young Trends in technology to learn more about shopper behavior, plus insights in how packaging works to attract consumers $39.95 |
Latest Products
 The Founder's Manual by Ryan Frederick A Guidebook for Becoming a Successful Entrepreneur $26.00
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 Mastering Focus Groups and Depth Interviews by Roger Straus A Practiioner’s Guide for Moderators and Interviewers $28.00 $24.95
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 Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning by Emmanuel Probst An exploratory journey examining the personal, social, and cultural meanings that connect consumers with today's most successful brands and products. $26.00 $19.95
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 BrainFlex Explore new worlds and new perspectives $45.00 |
 BrainBodies Shake Hands with Geniuses $45.00 |
 Brain Noodling Card Decks A ground-breaking set of tools to develop insights. These decks are filled with strategies, practices and tips to equip and stimulate individuals, teams, and groups in a research setting to solve problems that demand new ways of thinking. $45.00 |
 How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton To deliver the best customer experience, you must know everything your customers experience, and that starts with creating a customer journey map. This book guides you through the process of creating and using journey maps. $39.95 $32.00
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 Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star. $30.00 $24.95
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 The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey Gage’s greatest contribution to the women’s movement rests on her scholarship, based on careful research. Today we can assess her as an historian, a pioneering scholar of women’s history and the world history movement. $26.00
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