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Featured Products
Quirk's Case Studies in Marketing Research: B2B
Quirk's Case Studies in Marketing Research: B2B
Business-to-Business case studies
$34.95
Outsmart the MBA Clones by Dan Herman, PhD
Outsmart the MBA Clones by Dan Herman, PhD
The Alternative Guide to Competitive Strategy, Marketing, and Branding
$34.95
A Nation of Numbers
A Nation of Numbers
The Development of Marketing Research in America
$49.95
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RFID Improving the Customer Experience by Mickey Brazeal
RFID Improving the Customer Experience by Mickey Brazeal
One-to-One Marketing in Real Time
$39.95
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Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, by Pepper Miller
Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, by Pepper Miller
Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans.
$34.95 $24.95 text_stars
Brain Noodling Card Decks
Brain Noodling Card Decks
A ground-breaking set of tools to develop insights. These decks are filled with strategies, practices and tips to equip and stimulate individuals, teams, and groups in a research setting to solve problems that demand new ways of thinking.
$45.00
Quirk's Case Studies In Marketing Research: Health Care
Quirk's Case Studies In Marketing Research: Health Care

$34.95
Qual-Online The Essential Guide by Jennifer Dale and Susan Abbott
Qual-Online The Essential Guide by Jennifer Dale and Susan Abbott
What Every Researcher Needs to Know about Conducting and Moderating Interviews via the web
$29.95 $24.95 text_stars
Dive In (audio version)
Dive In (audio version)
Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce
$29.99
Latest Products
Digital Transformation: The Infinite Loop by Paul Miser
Digital Transformation: The Infinite Loop by Paul Miser
Building Experience Brands for the Journey Economy
$28.00 $24.95 text_stars
Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick
Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick
If you’re a professional who plies a craft or skill, be it legal, accounting, advising, design, programming, or any from a long list of business services, and you’re thinking about starting or trying to grow a services firm, this book is for you!
$30.00 $25.00 text_stars
The Founder's Manual by Ryan Frederick
The Founder's Manual by Ryan Frederick
A Guidebook for Becoming a Successful Entrepreneur
$26.00 $24.95 text_stars
Mastering Focus Groups and Depth Interviews by Roger Straus
Mastering Focus Groups and Depth Interviews by Roger Straus
A Practiioner’s Guide for Moderators and Interviewers
$28.00 $24.95 text_stars
BrainFlex
BrainFlex
Explore new worlds and new perspectives
$45.00
BrainBodies
BrainBodies
Shake Hands with Geniuses
$45.00
Brain Noodling Card Decks
Brain Noodling Card Decks
A ground-breaking set of tools to develop insights. These decks are filled with strategies, practices and tips to equip and stimulate individuals, teams, and groups in a research setting to solve problems that demand new ways of thinking.
$45.00
How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton
To deliver the best customer experience, you must know everything your customers experience, and that starts with creating a customer journey map. This book guides you through the process of creating and using journey maps.
$39.95 $32.00 text_stars
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star.
$30.00
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