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Different Rules, by Chris Wirthwein
Different Rules, by Chris Wirthwein
The B2B Marketer's Guide to Product Differentiation
$28.00 $24.95 5 out of 5 Stars!
Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger
Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger
Meet the New Customers Home Décor Marketers are Searching For: High-Earners-Not-Rich-Yet
$35.00 $19.95 5 out of 5 Stars!
Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick
Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick
If you’re a professional who plies a craft or skill, be it legal, accounting, advising, design, programming, or any from a long list of business services, and you’re thinking about starting or trying to grow a services firm, this book is for you!
$30.00 $24.95 5 out of 5 Stars!
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star.
$30.00 $24.95 5 out of 5 Stars!
Mastering Focus Groups and Depth Interviews by Roger Straus
Mastering Focus Groups and Depth Interviews by Roger Straus
A Practiioner’s Guide for Moderators and Interviewers
$28.00 $24.95 5 out of 5 Stars!
The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey
The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey
Gage’s greatest contribution to the women’s movement rests on her scholarship, based on careful research. Today we can assess her as an historian, a pioneering scholar of women’s history and the world history movement.
$26.00 $19.95 5 out of 5 Stars!
The Complete Guide to Writing Questionnaires by David Harris
The Complete Guide to Writing Questionnaires by David Harris
How to Get Better Information for Better Decisions
$54.00 $43.00 5 out of 5 Stars!
The Founder's Manual by Ryan Frederick
The Founder's Manual by Ryan Frederick
A Guidebook for Becoming a Successful Entrepreneur
$26.00 $19.95 4 out of 5 Stars!
Marketing to American Latinos Part 1 by Isabel Valdes
Marketing to American Latinos Part 1 by Isabel Valdes
How to market to Hispanics using an in-culture approach, part one of two parts
$29.95 $19.95
Marketing to American Latinos Part 2 by Isabel Valdes
Marketing to American Latinos Part 2 by Isabel Valdes
How to market to Hispanics using the in-culture approach, part 2 of 2 parts
$54.95 $29.95
Let Me Explain Black Again, by Pepper Miller
Let Me Explain Black Again, by Pepper Miller
Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives
$29.95 $24.95
What Kids Buy and Why
What Kids Buy and Why
The Psychology of Marketing to Kids
$30.00 $15.00