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The Grandparent Economy by Lori K. Bitter
The Grandparent Economy by Lori K. Bitter
How Baby Boomers Are Bridging the Generation Gap in today's economy
$34.95 $24.95 5 out of 5 Stars!
Different Rules, by Chris Wirthwein
Different Rules, by Chris Wirthwein
The B2B Marketer's Guide to Product Differentiation
$28.00 $24.95 5 out of 5 Stars!
Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick
Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick
If you’re a professional who plies a craft or skill, be it legal, accounting, advising, design, programming, or any from a long list of business services, and you’re thinking about starting or trying to grow a services firm, this book is for you!
$30.00 $24.95 5 out of 5 Stars!
Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger
Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger
Retail expert Pam Danziger examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands.
$34.95 $26.00 5 out of 5 Stars!
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star.
$30.00 $24.95 5 out of 5 Stars!
The Complete Guide to Writing Questionnaires by David Harris
The Complete Guide to Writing Questionnaires by David Harris
How to Get Better Information for Better Decisions
$54.00 $39.95 5 out of 5 Stars!
The Founder's Manual by Ryan Frederick
The Founder's Manual by Ryan Frederick
A Guidebook for Becoming a Successful Entrepreneur
$26.00 $19.95 4 out of 5 Stars!
Marketing to American Latinos Part 1 by Isabel Valdes
Marketing to American Latinos Part 1 by Isabel Valdes
How to market to Hispanics using an in-culture approach, part one of two parts
$29.95 $19.95
Marketing to American Latinos Part 2 by Isabel Valdes
Marketing to American Latinos Part 2 by Isabel Valdes
How to market to Hispanics using the in-culture approach, part 2 of 2 parts
$54.95 $29.95
What Kids Buy and Why
What Kids Buy and Why
The Psychology of Marketing to Kids
$30.00 $15.00
Branded Male
Branded Male
Marketing to Men
$39.95 $29.95
The Blockbuster Toy
The Blockbuster Toy
A great source for anyone who wants to understand how toys make their special impact on child development
$24.00 $9.95