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 Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00 $24.95 
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 Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger Meet the New Customers Home Décor Marketers are Searching For: High-Earners-Not-Rich-Yet $35.00 $19.95
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 Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger Retail expert Pam Danziger examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands. $34.95 $24.95
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 Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star. $30.00 $24.95
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 Mastering Focus Groups and Depth Interviews by Roger Straus A Practiioner’s Guide for Moderators and Interviewers $28.00 $24.95
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 The Complete Guide to Writing Questionnaires by David Harris How to Get Better Information for Better Decisions $54.00 $43.00
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 The Founder's Manual by Ryan Frederick A Guidebook for Becoming a Successful Entrepreneur $26.00 $19.95 
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 Marketing to American Latinos Part 1 by Isabel Valdes How to market to Hispanics using an in-culture approach, part one of two parts $29.95 $19.95 |
 Marketing to American Latinos Part 2 by Isabel Valdes How to market to Hispanics using the in-culture approach, part 2 of 2 parts $54.95 $29.95 |
 What Kids Buy and Why The Psychology of Marketing to Kids $30.00 $15.00 |
 The Blockbuster Toy A great source for anyone who wants to understand how toys make their special impact on child development $24.00 $9.95 |
 Women, Wealth & Giving The Virtuous Legacy of the Boom Generation $49.95 $29.95 |
