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 How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton To deliver the best customer experience, you must know everything your customers experience, and that starts with creating a customer journey map. This book guides you through the process of creating and using journey maps. $39.95 $32.00 
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 Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star. $30.00 $24.95
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 Mastering Focus Groups and Depth Interviews by Roger Straus A Practiioner’s Guide for Moderators and Interviewers $28.00 $24.95
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 The Complete Guide to Writing Questionnaires by David Harris How to Get Better Information for Better Decisions $54.00 $39.95
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 The Founder's Manual by Ryan Frederick A Guidebook for Becoming a Successful Entrepreneur $26.00 $24.95 
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 Putting the Luxe Back in Luxury by Pamela Danziger How New Consumer Values are Redefining the Way We Market Luxury $34.95 $24.95
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 Critical Connections by Evan Leepson The Step-by-Step Guide to Transform Your Business Through Referral Marketing $34.50 $26.00 |
 Multicultural Intelligence 2nd Edition by David R. Morse Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation Updated and Revised 2nd Edition $34.95 $24.95 |
