BrandAbout by Andrea Syverson

Now in Paperback

Also available for Kindle

by Andrea Syverson

BrandAbout is an experiential, do-it-yourself, creative playbook for energizing brands and their product lines and/or services. With 10 practical lessons based on more than 25 years of hands-on, in-the-trenches merchandising and marketing experience, BrandAbout provides companies of all sizes—from startups to Fortune 500s—with more than 40 creative homework exercises that can be customized to their unique needs and applied over and over again.

BrandAbout is an adventurous practicum for companies. The main prerequisite is an open mind, an entrepreneurial spirit and a passion for delighting customers! BrandAbout’s inspirational and personal approach is based on Syverson’s real world multi-channel expertise in the marketplace as she encourages companies to collaborate both interdepartmentally, intradepartmentally and directly with their customers.

Like a stylized syllabus, BrandAbout is organized into 10 individual building blocks that can be worked through all at once in a self-directed two or three day offsite or integrated individually into weekly or monthly meetings.

Part Purple Cow, part Whack on the Side of the Head and part inspirational branding guidebook, BrandAbout is actionable, practical and empowering and a must read for creative dreamers and doers looking for a fresh approach to their brand and product challenges.

Think of BrandAbout as creative brain food for busy marketers and merchants!

(232 pp., paperback, ISBN 978-0-9830436-9-0; April 2012)

Table of Contents

Chapter 1 Play in the Brand

Chapter 2 Be Insatiably Curious

Chapter 3 Listen Actively

Chapter 4 Conduct Tete-a-Tetes

Chapter 5 Dare Yourself and Your Brand

Chapter 6 Herald Your Brand

Chapter 7 Craft Your Brand

Chapter 8 Practice Branners Winsomness

Chapter 9 Kindle Your Inner Amish

Chapter 10 Integrate Dreamily

Includes a selected bibliography and index

Check out Andrea Syverson's newest book: ThinkAbout