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Featured Products
 Outsmart the MBA Clones by Dan Herman, PhD The Alternative Guide to Competitive Strategy, Marketing, and Branding $34.95 |
 How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00 
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 The Grandparent Economy by Lori K. Bitter How Baby Boomers Are Bridging the Generation Gap in today's economy $34.95 $24.95
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 É-X-I-T-O by Joe Kutcher, Hilda Garcia, and Alonso Fernandez (in Spanish) Su Estrategia de Marketing en 5 Pasos (Your Marketing Strategy in 5 steps) $22.00
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 Mastering Focus Groups and Depth Interviews by Roger Straus A Practiioner’s Guide for Moderators and Interviewers $28.00
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 The 85% Niche by Miriam Muley The Power of Women of All Colors, Latina, Black, and Asian $39.95
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 The Advertising On-Ramp by Belle Frank Tips on how to get Your First Advertising Job $19.95
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 The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey Gage’s greatest contribution to the women’s movement rests on her scholarship, based on careful research. Today we can assess her as an historian, a pioneering scholar of women’s history and the world history movement. $26.00 $19.95
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 Crisis Communications in the 24/7 Social Media World by Bill Walker A Guidebook for CEOs and Public Relations Professionals, don't wait until the crisis happens $29.95 $24.95
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Latest Products
 Polycultural Intelligence: Eight Rules for Connecting with Generation Alpha, by David R. Morse Understanding Generation Alpha and how this cohort of kids will reshape America $34.95 $27.96 |
 Prepare to Tack Lessons for Managing a Growing Business—A Leadership Story by Brian O"Riordan $24.95 $19.95
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 More Than Just Interesting by Elizabeth Knox Oates How to Build an Insights Function for Impact $24.95
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 Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $19.95 |
 Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95
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 Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95
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 Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00
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How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00
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 In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
