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Featured Products
Latinization and the Latino Leader, by Marlene Gonzalez and Cristina Benitez
Latinization and the Latino Leader, by Marlene Gonzalez and Cristina Benitez
How to value, develop, and advance talented professionals
$28.00
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Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
A full-tilt guide to creative, insightful focus groups and depth interviews
$34.95 $29.95 text_stars
Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, by Pepper Miller
Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, by Pepper Miller
Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans.
$34.95
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The Kids Market: Myths & Realities by James U. McNeal
The Kids Market: Myths & Realities by James U. McNeal
The classic guide to kids' marketing research
$54.95
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Predicting the Turn (audio version)
Predicting the Turn (audio version)
In Predicting The Turn, Dave Knox discusses the new high-stakes game of business between disruptive startups and Blue Chip companies, teaching readers how to foresee the future of their industry.
$24.95
Tell Me More About That by Rob Volpe
Tell Me More About That by Rob Volpe
Solving the Empathy Crisis One Conversation at a Time
$24.95
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Secrets of a Master Moderator by Naomi Henderson
Secrets of a Master Moderator by Naomi Henderson
by Naomi Henderson, founder of RIVA
$49.95 $39.95 text_stars
Different Rules, by Chris Wirthwein
Different Rules, by Chris Wirthwein
The B2B Marketer's Guide to Product Differentiation
$28.00 $24.95 text_stars
Digital Context 2.0
Digital Context 2.0
Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things
$14.95
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Latest Products
Mr. Online's Playbook by Jeff Walkowski
Mr. Online's Playbook by Jeff Walkowski
125 Pro Tips for Online Qualitative Research Projects
$30.00 $26.00
Let Me Explain Black Again, by Pepper Miller
Let Me Explain Black Again, by Pepper Miller
Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives
$29.95 $24.95 text_stars
Tell Me More About That by Rob Volpe
Tell Me More About That by Rob Volpe
Solving the Empathy Crisis One Conversation at a Time
$24.95
text_stars
Different Rules, by Chris Wirthwein
Different Rules, by Chris Wirthwein
The B2B Marketer's Guide to Product Differentiation
$28.00 $24.95 text_stars
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
Using Journey Mapping to Drive Customer-Focused Change, Second Edition
$42.00 $32.00 text_stars
In Your Car by Kelley Styring
In Your Car by Kelley Styring
A Road Trip through the American Automobile
$29.95
In Your Purse by Kelley Styring
In Your Purse by Kelley Styring
An Archaeeology of the American Handbag
$29.95
Digital Transformation: The Infinite Loop by Paul Miser
Digital Transformation: The Infinite Loop by Paul Miser
Building Experience Brands for the Journey Economy
$28.00 $24.95 text_stars
Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick
Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick
If you’re a professional who plies a craft or skill, be it legal, accounting, advising, design, programming, or any from a long list of business services, and you’re thinking about starting or trying to grow a services firm, this book is for you!
$30.00 $24.95 text_stars