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Featured Products
 RFID Improving the Customer Experience by Mickey Brazeal One-to-One Marketing in Real Time $39.95 
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 Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, by Pepper Miller Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. $34.95 $24.95
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 Crooked Stick Golf Club by Chris Wirthwein A story of the original masterpiece from America's first couple of golf, Pete and Alice Dye $59.95 |
 The Grandparent Economy by Lori K. Bitter How Baby Boomers Are Bridging the Generation Gap in today's economy $34.95
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 Why People Buy Things They Don't Need by Pamela Danziger Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas $34.95 |
 Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts A full-tilt guide to creative, insightful focus groups and depth interviews $34.95 $29.95
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 The 85% Niche by Miriam Muley The Power of Women of All Colors, Latina, Black, and Asian $39.95 $19.95
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 WIN! the Hispanic Market by M. Isabel Valdes Strategies for Business Growth $39.95
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 Quirk's Case Studies In Marketing Research: Health Care $34.95 |
Latest Products
 Digital Transformation: The Infinite Loop by Paul Miser Building Experience Brands for the Journey Economy $28.00
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 Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick If you’re a professional who plies a craft or skill, be it legal, accounting, advising, design, programming, or any from a long list of business services, and you’re thinking about starting or trying to grow a services firm, this book is for you! $30.00 $25.00
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 The Founder's Manual by Ryan Frederick A Guidebook for Becoming a Successful Entrepreneur $26.00 $24.95 
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 Mastering Focus Groups and Depth Interviews by Roger Straus A Practiioner’s Guide for Moderators and Interviewers $28.00 $24.95
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 Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning by Emmanuel Probst An exploratory journey examining the personal, social, and cultural meanings that connect consumers with today's most successful brands and products. $26.00
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 BrainFlex Explore new worlds and new perspectives $45.00 |
 BrainBodies Shake Hands with Geniuses $45.00 |
 Brain Noodling Card Decks A ground-breaking set of tools to develop insights. These decks are filled with strategies, practices and tips to equip and stimulate individuals, teams, and groups in a research setting to solve problems that demand new ways of thinking. $45.00 |
 How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton To deliver the best customer experience, you must know everything your customers experience, and that starts with creating a customer journey map. This book guides you through the process of creating and using journey maps. $39.95 $32.00
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