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Welcome to Paramount Books

 

Predicting The Turn is your rule book for the new game of high-stakes business.

Learn why SMALL is the BIG story in retail and how to make your shop POP!

 

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Featured Products
Shopping Behavior in Asia by Laurent Sausset
Shopping Behavior in Asia by Laurent Sausset
What Retailers Need to Know for Success in the Far East
$34.95
Market Researchers'  Top Picks
Market Researchers' Top Picks
Guidebooks for innovative, efficient, and effective marketing research
$93.85
Multicultural Intelligence (audio version)
Multicultural Intelligence (audio version)
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation Updated and Revised 2nd Edition
$37.99
Predicting the Turn (audio version)
Predicting the Turn (audio version)
In Predicting The Turn, Dave Knox discusses the new high-stakes game of business between disruptive startups and Blue Chip companies, teaching readers how to foresee the future of their industry.
$24.95
Marketing to Hispanics
Marketing to Hispanics
A strategic approach to assessing and planning your Hispanic initiative
$24.00
Marketing to the New Super Consumer Mom & Kid by Tim Coffey, David Siegel, and Greg Livingston
Marketing to the New Super Consumer Mom & Kid by Tim Coffey, David Siegel, and Greg Livingston
Today's moms are not the ones you thought you knew!
$29.95
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Stir It Up! by Laurie Tema-Lyn
Stir It Up! by Laurie Tema-Lyn
Fresh ideas for exercises to use with focus groups, and meeting facilitation
$24.95
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How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton
To deliver the best customer experience, you must know everything your customers experience, and that starts with creating a customer journey map. This book guides you through the process of creating and using journey maps.
$39.95 $32.00 text_stars
WIN! the Hispanic Market by M. Isabel Valdes
WIN! the Hispanic Market by M. Isabel Valdes
Strategies for Business Growth
$39.95
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Latest Products
The Founder's Manual by Ryan Frederick
The Founder's Manual by Ryan Frederick
A Guidebook for Becoming a Successful Entrepreneur
$26.00
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Mastering Focus Groups and Depth Interviews by Roger Straus
Mastering Focus Groups and Depth Interviews by Roger Straus
A Practiioner’s Guide for Moderators and Interviewers
$28.00 $24.95 text_stars
Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning by Emmanuel Probst
Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning by Emmanuel Probst
An exploratory journey examining the personal, social, and cultural meanings that connect consumers with today's most successful brands and products.
$26.00 $19.95 text_stars
BrainFlex
BrainFlex
Explore new worlds and new perspectives
$45.00
BrainBodies
BrainBodies
Shake Hands with Geniuses
$45.00
Brain Noodling Card Decks
Brain Noodling Card Decks
A ground-breaking set of tools to develop insights. These decks are filled with strategies, practices and tips to equip and stimulate individuals, teams, and groups in a research setting to solve problems that demand new ways of thinking.
$45.00
How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton
To deliver the best customer experience, you must know everything your customers experience, and that starts with creating a customer journey map. This book guides you through the process of creating and using journey maps.
$39.95 $32.00 text_stars
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star.
$30.00 $24.95 text_stars
The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey
The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey
Gage’s greatest contribution to the women’s movement rests on her scholarship, based on careful research. Today we can assess her as an historian, a pioneering scholar of women’s history and the world history movement.
$26.00
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