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Featured Products
![]() I F**king Love That Company by Bayard Winthrop How a New Generation of Brand Builders is Defining the Post-Amazon World $19.95
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![]() Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger Meet the New Customers Home Décor Marketers are Searching For: High-Earners-Not-Rich-Yet $35.00
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![]() Divided We Stand: Racism in America from Jamestown to Trump by David R. Morse A guide written to help students of U.S. history, political science, ethnic studies, and labor relations understand the many complex layers of discrimination and racism throughout U.S. history $39.95
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![]() RFID Improving the Customer Experience by Mickey Brazeal One-to-One Marketing in Real Time $39.95
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![]() The People Powered Brand by Chris Wirthwein and Joe Bannon A Blueprint for B2B Brand and Culture Transformation $28.00
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![]() WIN! the Hispanic Market by M. Isabel Valdes Strategies for Business Growth $39.95
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![]() Predicting the Turn (audio version) In Predicting The Turn, Dave Knox discusses the new high-stakes game of business between disruptive startups and Blue Chip companies, teaching readers how to foresee the future of their industry. $24.95 |
![]() Refocusing Focus Groups: A Practical Guide by Robert Morais A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology. $19.95
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![]() Profit with Purpose by Tenesha Jackson Warneri A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences $34.95
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Latest Products
![]() Digital Transformation: The Infinite Loop by Paul Miser Building Experience Brands for the Journey Economy $28.00
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![]() Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick If you’re a professional who plies a craft or skill, be it legal, accounting, advising, design, programming, or any from a long list of business services, and you’re thinking about starting or trying to grow a services firm, this book is for you! $30.00 $25.00
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![]() The Founder's Manual by Ryan Frederick A Guidebook for Becoming a Successful Entrepreneur $26.00 $24.95
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![]() Mastering Focus Groups and Depth Interviews by Roger Straus A Practiioner’s Guide for Moderators and Interviewers $28.00 $24.95
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![]() Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning by Emmanuel Probst An exploratory journey examining the personal, social, and cultural meanings that connect consumers with today's most successful brands and products. $26.00
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![]() BrainFlex Explore new worlds and new perspectives $45.00 |
![]() BrainBodies Shake Hands with Geniuses $45.00 |
![]() Brain Noodling Card Decks A ground-breaking set of tools to develop insights. These decks are filled with strategies, practices and tips to equip and stimulate individuals, teams, and groups in a research setting to solve problems that demand new ways of thinking. $45.00 |
![]() How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton To deliver the best customer experience, you must know everything your customers experience, and that starts with creating a customer journey map. This book guides you through the process of creating and using journey maps. $39.95 $32.00
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