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Welcome to Paramount Books

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Learn why SMALL is the BIG story in retail and how to make your shop POP!

 

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Featured Products
Custom Surveys Within Your Budget by Brian Cooper and Maria Phillips
Custom Surveys Within Your Budget by Brian Cooper and Maria Phillips
Maximizing Profits Through Effective Online Research Design
$34.95
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Dive In by Nadine O. Vogel
Dive In by Nadine O. Vogel
Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce
$24.95
The Kids Market: Myths & Realities by James U. McNeal
The Kids Market: Myths & Realities by James U. McNeal
The classic guide to kids' marketing research
$54.95
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Consumer Insights 2.0 by Dona Vitale
Consumer Insights 2.0 by Dona Vitale
How Smart Companies Apply Customer Knowledge to the Bottom Line
$34.95
Innovation Myths and Mythstakes (mistakes) by Tim Coffey, Dave Siegel, and Mark Smith
Innovation Myths and Mythstakes (mistakes) by Tim Coffey, Dave Siegel, and Mark Smith
How to develop a winning new product innovation program.
$39.95
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I F**king Love That Company by Bayard Winthrop
I F**king Love That Company by Bayard Winthrop
How a New Generation of Brand Builders is Defining the Post-Amazon World
$19.95 $14.95 text_stars
Before Jackie -- Teacher's Edition by Mary E. Corey and Mark Harnischfeger
Before Jackie -- Teacher's Edition by Mary E. Corey and Mark Harnischfeger
The Negro Leagues, Civil Rights and the American Dream: A Social, Economic and Political History of the Negro Leagues Era for Teachers of Social Studies and American History
$34.95
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How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton
To deliver the best customer experience, you must know everything your customers experience, and that starts with creating a customer journey map. This book guides you through the process of creating and using journey maps.
$39.95
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Multicultural Intelligence 2nd Edition by David R. Morse
Multicultural Intelligence 2nd Edition by David R. Morse
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation Updated and Revised 2nd Edition
$34.95 $24.95
Latest Products
Prepare to Tack
Prepare to Tack
Lessons for Managing a Growing Business—A Leadership Story by Brian O"Riordan
$24.95
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More Than Just Interesting by Elizabeth Knox Oates
More Than Just Interesting by Elizabeth Knox Oates
How to Build an Insights Function for Impact
$24.95
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Mr. Online's Playbook by Jeff Walkowski
Mr. Online's Playbook by Jeff Walkowski
125 Pro Tips for Online Qualitative Research Projects
$30.00 $19.95
Let Me Explain Black Again, by Pepper Miller
Let Me Explain Black Again, by Pepper Miller
Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives
$29.95 $24.95 text_stars
Tell Me More About That by Rob Volpe
Tell Me More About That by Rob Volpe
Solving the Empathy Crisis One Conversation at a Time
$24.95
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Different Rules, by Chris Wirthwein
Different Rules, by Chris Wirthwein
The B2B Marketer's Guide to Product Differentiation
$28.00
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How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
Using Journey Mapping to Drive Customer-Focused Change, Second Edition
$42.00
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In Your Car by Kelley Styring
In Your Car by Kelley Styring
A Road Trip through the American Automobile
$29.95
In Your Purse by Kelley Styring
In Your Purse by Kelley Styring
An Archaeeology of the American Handbag
$29.95