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Featured Products
Dive In by Nadine O. Vogel
Dive In by Nadine O. Vogel
Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce
$24.95
WIN! the Hispanic Market by M. Isabel Valdes
WIN! the Hispanic Market by M. Isabel Valdes
Strategies for Business Growth
$39.95 $24.95 text_stars
Starting with the Shopper by Scott Young
Starting with the Shopper by Scott Young
Trends in technology to learn more about shopper behavior, plus insights in how packaging works to attract consumers
$39.95
The Kids Market: Myths & Realities by James U. McNeal
The Kids Market: Myths & Realities by James U. McNeal
The classic guide to kids' marketing research
$54.95
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A Job-Seeker's  Guide to Careers in Market Research by Dr. James Heisler
A Job-Seeker's Guide to Careers in Market Research by Dr. James Heisler
How to Decide if a Career in Market Research is Right for You
$34.95 $24.95 text_stars
Opportunity Screams by Tom Asacker
Opportunity Screams by Tom Asacker
Unlocking Hearts and Minds in Today's Idea Economy
$19.95
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Crisis Communications in the 24/7 Social Media World by Bill Walker
Crisis Communications in the 24/7 Social Media World by Bill Walker
A Guidebook for CEOs and Public Relations Professionals, don't wait until the crisis happens
$29.95
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Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts
A full-tilt guide to creative, insightful focus groups and depth interviews
$34.95 $19.95 text_stars
Under the Influence by Erin O. Patton
Under the Influence by Erin O. Patton
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
$28.00 $19.95 text_stars
Latest Products
Prepare to Tack
Prepare to Tack
Lessons for Managing a Growing Business—A Leadership Story by Brian O"Riordan
$24.95
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More Than Just Interesting by Elizabeth Knox Oates
More Than Just Interesting by Elizabeth Knox Oates
How to Build an Insights Function for Impact
$24.95
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Mr. Online's Playbook by Jeff Walkowski
Mr. Online's Playbook by Jeff Walkowski
125 Pro Tips for Online Qualitative Research Projects
$30.00 $19.95
Let Me Explain Black Again, by Pepper Miller
Let Me Explain Black Again, by Pepper Miller
Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives
$29.95 $24.95 text_stars
Tell Me More About That by Rob Volpe
Tell Me More About That by Rob Volpe
Solving the Empathy Crisis One Conversation at a Time
$24.95
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Different Rules, by Chris Wirthwein
Different Rules, by Chris Wirthwein
The B2B Marketer's Guide to Product Differentiation
$28.00
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How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
Using Journey Mapping to Drive Customer-Focused Change, Second Edition
$42.00
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In Your Car by Kelley Styring
In Your Car by Kelley Styring
A Road Trip through the American Automobile
$29.95
In Your Purse by Kelley Styring
In Your Purse by Kelley Styring
An Archaeeology of the American Handbag
$29.95