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Featured Products
 Shopping Behavior in Asia by Laurent Sausset What Retailers Need to Know for Success in the Far East $34.95 |
 Refocusing Focus Groups: A Practical Guide by Robert Morais A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology. $19.95 
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 Black STILL Matters in Marketing (audio version) Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. $32.99 |
 Marketing to Women by Marti Barletta How to Increase Your Share of the World's Largest Market $28.00 |
 Multicultural Intelligence by David Morse Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation $37.50
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 Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95
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 Mastering Focus Groups and Depth Interviews by Roger Straus A Practiioner’s Guide for Moderators and Interviewers $28.00
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 Crisis Communications in the 24/7 Social Media World by Bill Walker A Guidebook for CEOs and Public Relations Professionals, don't wait until the crisis happens $29.95 $24.95
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 É-X-I-T-O by Joe Kutcher, Hilda Garcia, and Alonso Fernandez (in Spanish) Su Estrategia de Marketing en 5 Pasos (Your Marketing Strategy in 5 steps) $22.00
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Latest Products
 Prepare to Tack Lessons for Managing a Growing Business—A Leadership Story by Brian O"Riordan $24.95 $19.95
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 More Than Just Interesting by Elizabeth Knox Oates How to Build an Insights Function for Impact $24.95
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 Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $19.95 |
 Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95 $24.95
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Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95
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 Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00
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 How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00
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 In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
 In Your Purse by Kelley Styring An Archaeeology of the American Handbag $29.95 |
