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Welcome to Paramount Books

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Learn why SMALL is the BIG story in retail and how to make your shop POP!

 

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Featured Products
Consumer Insights 2.0 by Dona Vitale
Consumer Insights 2.0 by Dona Vitale
How Smart Companies Apply Customer Knowledge to the Bottom Line
$34.95
Before Jackie -- Teacher's Edition by Mary E. Corey and Mark Harnischfeger
Before Jackie -- Teacher's Edition by Mary E. Corey and Mark Harnischfeger
The Negro Leagues, Civil Rights and the American Dream: A Social, Economic and Political History of the Negro Leagues Era for Teachers of Social Studies and American History
$34.95
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Under the Influence by Erin O. Patton
Under the Influence by Erin O. Patton
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
$28.00 $19.95 text_stars
We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby
We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby
This book offers a framework to help you understand and predict human behavior in a world connected less by geography and demographics, and more by shared interests and social media.
$24.95
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The Art of Strategic Listening by Robert Berkman
The Art of Strategic Listening by Robert Berkman
Finding Market Intelligence through Blogs and Other Social Media
$39.95
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Selling to Affluent Women
Selling to Affluent Women
Face-to-Face with Today's Big Spenders
$19.95
Profit with Purpose by Tenesha Jackson Warneri
Profit with Purpose by Tenesha Jackson Warneri
A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences
$34.95 $24.95 text_stars
A Little Less Conversation by Tom Asacker
A Little Less Conversation by Tom Asacker
how today's brands find ways to connect with customers despite the noisy advertising world
$19.95
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ThinkAbout by Andrea Syverson
ThinkAbout by Andrea Syverson
77 Creative Prompts for Innovation
$34.95
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Latest Products
Prepare to Tack
Prepare to Tack
Lessons for Managing a Growing Business—A Leadership Story by Brian O"Riordan
$24.95
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More Than Just Interesting by Elizabeth Knox Oates
More Than Just Interesting by Elizabeth Knox Oates
How to Build an Insights Function for Impact
$24.95
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Mr. Online's Playbook by Jeff Walkowski
Mr. Online's Playbook by Jeff Walkowski
125 Pro Tips for Online Qualitative Research Projects
$30.00 $19.95
Let Me Explain Black Again, by Pepper Miller
Let Me Explain Black Again, by Pepper Miller
Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives
$29.95 $24.95 text_stars
Tell Me More About That by Rob Volpe
Tell Me More About That by Rob Volpe
Solving the Empathy Crisis One Conversation at a Time
$24.95
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Different Rules, by Chris Wirthwein
Different Rules, by Chris Wirthwein
The B2B Marketer's Guide to Product Differentiation
$28.00
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How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
Using Journey Mapping to Drive Customer-Focused Change, Second Edition
$42.00
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In Your Car by Kelley Styring
In Your Car by Kelley Styring
A Road Trip through the American Automobile
$29.95
In Your Purse by Kelley Styring
In Your Purse by Kelley Styring
An Archaeeology of the American Handbag
$29.95