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Featured Products
 Innovation Myths and Mythstakes (mistakes) by Tim Coffey, Dave Siegel, and Mark Smith How to develop a winning new product innovation program. $39.95 
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 Hustle, by Bonnie Ulman and Sal Kibler Marketing to Women in the Post-Recession World $24.95
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 Shopping Behavior in Asia by Laurent Sausset What Retailers Need to Know for Success in the Far East $34.95 |
 I F**king Love That Company by Bayard Winthrop How a New Generation of Brand Builders is Defining the Post-Amazon World $19.95 $14.95
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 Marketing to Gen Z by Jeff Fromm and Angie Read The Rules for Reaching This Vast--and Very Different--Generation of Influencers $24.95 $14.97 |
 Black STILL Matters in Marketing (audio version) Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. $32.99 |
 We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby This book offers a framework to help you understand and predict human behavior in a world connected less by geography and demographics, and more by shared interests and social media. $24.95
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 Outsmart the MBA Clones by Dan Herman, PhD The Alternative Guide to Competitive Strategy, Marketing, and Branding $34.95 |
 Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger Meet the New Customers Home Décor Marketers are Searching For: High-Earners-Not-Rich-Yet $35.00
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Latest Products
 Prepare to Tack Lessons for Managing a Growing Business—A Leadership Story by Brian O"Riordan $24.95
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 More Than Just Interesting by Elizabeth Knox Oates How to Build an Insights Function for Impact $24.95
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 Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $19.95 |
 Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95 $24.95
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 Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95
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 Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00
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 How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00
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 In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
 In Your Purse by Kelley Styring An Archaeeology of the American Handbag $29.95 |
