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Featured Products
 Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger Retail expert Pam Danziger examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands. $34.95 $26.00 
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 Quirk's Case Studies in Marketing Research: B2B Business-to-Business case studies $34.95 |
 Marketing to PrimeTime Women by Marti Barletta How to Attract, Convert, and Keep Boomer Big Spenders $28.00
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 How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00
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 Qualitative Tips, Tricks, and Trends by Mary Kathryn Malone Tips for making the most of qualitative research $24.95 |
 Dive In (audio version) Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce $29.99 |
 Market Researchers' Top Picks Guidebooks for innovative, efficient, and effective marketing research $93.85 |
 The Grandparent Economy by Lori K. Bitter How Baby Boomers Are Bridging the Generation Gap in today's economy $34.95 $24.95
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 Black STILL Matters in Marketing (audio version) Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. $32.99 |
Latest Products
 Prepare to Tack Lessons for Managing a Growing Business—A Leadership Story by Brian O"Riordan $24.95 $19.95
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 More Than Just Interesting by Elizabeth Knox Oates How to Build an Insights Function for Impact $24.95
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 Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $19.95 |
 Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95
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 Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95
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 Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00
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| How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00
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 In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
 In Your Purse by Kelley Styring An Archaeeology of the American Handbag $29.95 |
