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Featured Products
BrandAbout by Andrea Syverson
BrandAbout by Andrea Syverson
A Seriously Playful Approach for Passionate Brand-Builders and Merchants
$28.00
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Crisis Communications in the 24/7 Social Media World by Bill Walker
Crisis Communications in the 24/7 Social Media World by Bill Walker
A Guidebook for CEOs and Public Relations Professionals, don't wait until the crisis happens
$29.95
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The 85% Niche by Miriam Muley
The 85% Niche by Miriam Muley
The Power of Women of All Colors, Latina, Black, and Asian
$39.95
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Mastering Focus Groups and Depth Interviews by Roger Straus
Mastering Focus Groups and Depth Interviews by Roger Straus
A Practiioner’s Guide for Moderators and Interviewers
$28.00 $19.95 text_stars
Marketing to Hispanics
Marketing to Hispanics
A strategic approach to assessing and planning your Hispanic initiative
$24.00
Multicultural Intelligence by David Morse
Multicultural Intelligence by David Morse
Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
$37.50
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Why People Buy Things They Don't Need by Pamela Danziger
Why People Buy Things They Don't Need by Pamela Danziger
Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas
$34.95
A Nation of Numbers
A Nation of Numbers
The Development of Marketing Research in America
$49.95
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Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger
Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger
Retail expert Pam Danziger examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands.
$34.95 $26.00 text_stars
Latest Products
Prepare to Tack
Prepare to Tack
Lessons for Managing a Growing Business—A Leadership Story by Brian O"Riordan
$24.95
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More Than Just Interesting by Elizabeth Knox Oates
More Than Just Interesting by Elizabeth Knox Oates
How to Build an Insights Function for Impact
$24.95
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Mr. Online's Playbook by Jeff Walkowski
Mr. Online's Playbook by Jeff Walkowski
125 Pro Tips for Online Qualitative Research Projects
$30.00 $19.95
Let Me Explain Black Again, by Pepper Miller
Let Me Explain Black Again, by Pepper Miller
Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives
$29.95 $24.95 text_stars
Tell Me More About That by Rob Volpe
Tell Me More About That by Rob Volpe
Solving the Empathy Crisis One Conversation at a Time
$24.95
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Different Rules, by Chris Wirthwein
Different Rules, by Chris Wirthwein
The B2B Marketer's Guide to Product Differentiation
$28.00
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How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton
Using Journey Mapping to Drive Customer-Focused Change, Second Edition
$42.00
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In Your Car by Kelley Styring
In Your Car by Kelley Styring
A Road Trip through the American Automobile
$29.95
In Your Purse by Kelley Styring
In Your Purse by Kelley Styring
An Archaeeology of the American Handbag
$29.95