Welcome to Paramount Books
.jpg)
Read PMP's author blog updates
NOTE: This site contains links to Amazon Kindle editions of our books. Occasionally, PMP earns a few pennies when these links are used to make "qualifying purchases" from Amazon.
Featured Products
 The Kids Market: Myths & Realities by James U. McNeal The classic guide to kids' marketing research $54.95 
|
 Brand Busters by Chris Wirthwein 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95
|
 Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger Meet the New Customers Home Décor Marketers are Searching For: High-Earners-Not-Rich-Yet $35.00
|
 Digital Context 2.0 Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things $14.95
|
 Multicultural Intelligence (audio version) Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation Updated and Revised 2nd Edition $37.99 |
 Quirk's Case Studies In Marketing Research: Health Care $34.95 |
 BrandAbout by Andrea Syverson A Seriously Playful Approach for Passionate Brand-Builders and Merchants $28.00
|
 I F**king Love That Company by Bayard Winthrop How a New Generation of Brand Builders is Defining the Post-Amazon World $19.95 $14.95
|
 Black STILL Matters in Marketing (audio version) Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. $32.99 |
Latest Products
 Polycultural Intelligence: Eight Rules for Connecting with Generation Alpha, by David R. Morse Understanding Generation Alpha and how this cohort of kids will reshape America $34.95 $29.95 |
 Prepare to Tack Lessons for Managing a Growing Business—A Leadership Story by Brian O"Riordan $24.95 $19.95
|
 More Than Just Interesting by Elizabeth Knox Oates How to Build an Insights Function for Impact $24.95
|
 Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $19.95 |
 Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95
|
 Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95
|
 Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00
|
 How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00 $32.00
|
 In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
