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Featured Products
 Mastering Focus Groups and Depth Interviews by Roger Straus A Practiioner’s Guide for Moderators and Interviewers $28.00 $24.95 
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 Why People Buy Things They Don't Need by Pamela Danziger Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas $34.95 |
 Opportunity Screams by Tom Asacker Unlocking Hearts and Minds in Today's Idea Economy $19.95
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 RFID Improving the Customer Experience by Mickey Brazeal One-to-One Marketing in Real Time $39.95
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 Marketing to PrimeTime Women by Marti Barletta How to Attract, Convert, and Keep Boomer Big Spenders $28.00
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 Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00 $24.95
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 Black STILL Matters in Marketing (audio version) Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. $32.99 |
 Crisis Communications in the 24/7 Social Media World by Bill Walker A Guidebook for CEOs and Public Relations Professionals, don't wait until the crisis happens $29.95
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 É-X-I-T-O by Joe Kutcher, Hilda Garcia, and Alonso Fernandez (in Spanish) Su Estrategia de Marketing en 5 Pasos (Your Marketing Strategy in 5 steps) $22.00
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Latest Products
 Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95 $24.00
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 Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95
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Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00 $24.95
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 How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00 $32.00
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 In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
 In Your Purse by Kelley Styring An Archaeeology of the American Handbag $29.95 |
 Digital Transformation: The Infinite Loop by Paul Miser Building Experience Brands for the Journey Economy $28.00 $24.95
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 Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick If you’re a professional who plies a craft or skill, be it legal, accounting, advising, design, programming, or any from a long list of business services, and you’re thinking about starting or trying to grow a services firm, this book is for you! $30.00 $24.95
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 The Founder's Manual by Ryan Frederick A Guidebook for Becoming a Successful Entrepreneur $26.00 $19.95 
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