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Welcome to Paramount Books

 

Predicting The Turn is your rule book for the new game of high-stakes business.

Learn why SMALL is the BIG story in retail and how to make your shop POP!

 

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Featured Products
Using Choice Modeling to Supercharge Your Business by Chris Diener
Using Choice Modeling to Supercharge Your Business by Chris Diener
Know What Your Customers Want, Know What You Can Do About It
$34.95
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Starting with the Shopper by Scott Young
Starting with the Shopper by Scott Young
Trends in technology to learn more about shopper behavior, plus insights in how packaging works to attract consumers
$39.95
Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger
Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger
Retail expert Pam Danziger examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands.
$34.95
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Consumer Insights 2.0 by Dona Vitale
Consumer Insights 2.0 by Dona Vitale
How Smart Companies Apply Customer Knowledge to the Bottom Line
$34.95
The Kids Market: Myths & Realities by James U. McNeal
The Kids Market: Myths & Realities by James U. McNeal
The classic guide to kids' marketing research
$54.95
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The Advertising On-Ramp by Belle Frank
The Advertising On-Ramp by Belle Frank
Tips on how to get Your First Advertising Job
$19.95
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Marketing to PrimeTime Women by Marti Barletta
Marketing to PrimeTime Women by Marti Barletta
How to Attract, Convert, and Keep Boomer Big Spenders
$28.00
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Opportunity Screams by Tom Asacker
Opportunity Screams by Tom Asacker
Unlocking Hearts and Minds in Today's Idea Economy
$19.95
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A Nation of Numbers
A Nation of Numbers
The Development of Marketing Research in America
$49.95
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Latest Products
The Founder's Manual by Ryan Frederick
The Founder's Manual by Ryan Frederick
A Guidebook for Becoming a Successful Entrepreneur
$26.00
Mastering Focus Groups and Depth Interviews by Roger Straus
Mastering Focus Groups and Depth Interviews by Roger Straus
A Practiioner’s Guide for Moderators and Interviewers
$28.00 $24.95 text_stars
Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning by Emmanuel Probst
Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning by Emmanuel Probst
An exploratory journey examining the personal, social, and cultural meanings that connect consumers with today's most successful brands and products.
$26.00
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BrainFlex
BrainFlex
Explore new worlds and new perspectives
$45.00
BrainBodies
BrainBodies
Shake Hands with Geniuses
$45.00
Brain Noodling Card Decks
Brain Noodling Card Decks
A ground-breaking set of tools to develop insights. These decks are filled with strategies, practices and tips to equip and stimulate individuals, teams, and groups in a research setting to solve problems that demand new ways of thinking.
$45.00
How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton
How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton
To deliver the best customer experience, you must know everything your customers experience, and that starts with creating a customer journey map. This book guides you through the process of creating and using journey maps.
$39.95 $34.95 text_stars
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
Bleed a Creed: How to Create and Activate a Powerful Brand Purpose, by Matt Carcieri with Foreword by Jim Stengel
This book’s seven instructive chapters will help discover your organization's point of view, and how to craft a creed that will engage your organization in making purpose your enterprise’s North Star.
$30.00 $26.00 text_stars
The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey
The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey
Gage’s greatest contribution to the women’s movement rests on her scholarship, based on careful research. Today we can assess her as an historian, a pioneering scholar of women’s history and the world history movement.
$26.00
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