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Featured Products
Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, by Pepper Miller Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. $34.95 |
Dive In by Nadine O. Vogel Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce $24.95 |
Multicultural Intelligence (audio version) Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation Updated and Revised 2nd Edition $37.99 |
The People Powered Brand by Chris Wirthwein and Joe Bannon A Blueprint for B2B Brand and Culture Transformation $28.00 |
A Nation of Numbers The Development of Marketing Research in America $49.95 |
Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger Meet the New Customers Home Décor Marketers are Searching For: High-Earners-Not-Rich-Yet $35.00 |
Starting with the Shopper by Scott Young Trends in technology to learn more about shopper behavior, plus insights in how packaging works to attract consumers $39.95 |
Multicultural Intelligence by David Morse Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation $37.50 |
Crooked Stick Golf Club by Chris Wirthwein A story of the original masterpiece from America's first couple of golf, Pete and Alice Dye $59.95 |
Latest Products
Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $26.00 |
Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95 $24.95 |
Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95 |
Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00 $24.95 |
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00 $32.00 |
In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
In Your Purse by Kelley Styring An Archaeeology of the American Handbag $29.95 |
Digital Transformation: The Infinite Loop by Paul Miser Building Experience Brands for the Journey Economy $28.00 $24.95 |
Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick If you’re a professional who plies a craft or skill, be it legal, accounting, advising, design, programming, or any from a long list of business services, and you’re thinking about starting or trying to grow a services firm, this book is for you! $30.00 $24.95 |