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The Kids Market: Myths & Realities
The Kids Market: Myths & Realities
The classic guide to kids' marketing research
$54.95
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Women, Wealth & Giving
Women, Wealth & Giving
The Virtuous Legacy of the Boom Generation
$49.95
Black STILL Matters in Marketing
Black STILL Matters in Marketing
Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
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WIN! the Hispanic Market
WIN! the Hispanic Market
Strategies for Business Growth
$39.95
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Starting with the Shopper
Starting with the Shopper
Research Insights for Winning at Retail
$29.95
A Little Less Conversation
A Little Less Conversation
Connecting with Customers in a Noisy World
$19.95
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Quirk's Case Studies in Marketing Research: B2B
Quirk's Case Studies in Marketing Research: B2B
Business-to-Business case studies
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Profit with Purpose
Profit with Purpose
A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences
$34.95
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RFID Improving the Customer Experience
RFID Improving the Customer Experience
One-to-One Marketing in Real Time
$39.95
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The Grandparent Economy
The Grandparent Economy
How Baby Boomers Are Bridging the Generation Gap
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Black STILL Matters in Marketing
Black STILL Matters in Marketing
Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
$29.95 $24.95
Critical Connections
Critical Connections
The Step-by-Step Guide to Transform Your Business Through Referral Marketing
$34.50 $28.00
A Job-Seeker's  Guide to Careers in Market Research
A Job-Seeker's Guide to Careers in Market Research
How to Decide if a Career in Market Research is Right for You
$34.95 $24.95 text_stars
A Nation of Numbers
A Nation of Numbers
The Development of Marketing Research in America
$49.95 $39.95 text_stars
The Complete Guide to Writing Questionnaires
The Complete Guide to Writing Questionnaires
How to Get Better Information for Better Decisions
$54.00 $37.50 text_stars
I F**king Love That Company
I F**king Love That Company
How a New Generation of Brand Builders is Defining the Post-Amazon World
$19.95 $16.95
Secrets of a Master Moderator
Secrets of a Master Moderator
by Naomi Henderson, founder of RIVA
$30.00
Starting with the Shopper
Starting with the Shopper
Research Insights for Winning at Retail
$29.95