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Latino Link
Building Brands Online with Hispanic Communities and Content
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Why People Buy Things They Don't Need
Why People Buy Things They Don't Need
Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas
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The 85% Niche
The 85% Niche
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Dominators, Cynics, and Wallflowers
Practical Strategies for Moderating Focus Groups and Running Productive Meetings
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WIN! the Hispanic Market
WIN! the Hispanic Market
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Consumer Insights 2.0
How Smart Companies Apply Customer Knowledge to the Bottom Line
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The Buying Power of Black America
The Buying Power of Black America
Breaking down the Black American Economy dollar-by-dollar
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Crooked Stick Golf Club
A story of the original masterpiece from America's first couple of golf, Pete and Alice Dye
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Marketing to Women in the Post-Recession World
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The Advertising On-Ramp
The Advertising On-Ramp
Getting Your First Advertising Job
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Black Matters two-volume set
Black Matters two-volume set
Includes: What's Black About? and... Black STILL Matters in Marketing
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Profit with Purpose
Profit with Purpose
A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences
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Quirk's Case Studies In Marketing Research
Quirk's Case Studies In Marketing Research
Health Care
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2012 Multicultural Marketing
2012 Multicultural Marketing
Two-Book Set
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Drinking from the Firehose
Drinking from the Firehose
Making Smarter Decisions Without Drowning in Information
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