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Featured Products
Using Choice Modeling to Supercharge Your Business
Using Choice Modeling to Supercharge Your Business
Know What Your Customers Want, Know What You Can Do About It
$34.95 $24.95 text_stars
The People Powered Brand
The People Powered Brand
A Blueprint for B2B Brand and Culture Transformation
$28.00 $24.95 text_stars
ThinkAbout
ThinkAbout
77 Creative Prompts for Innovation
$34.95 $24.95 text_stars
Crooked Stick Golf Club
Crooked Stick Golf Club
A story of the original masterpiece from America's first couple of golf, Pete and Alice Dye
$59.95
A Job-Seeker's  Guide to Careers in Market Research
A Job-Seeker's Guide to Careers in Market Research
How to Decide if a Career in Market Research is Right for You
$34.95 $24.95 text_stars
Marketing to Women
Marketing to Women
How to Increase Your Share of the World's Largest Market
$28.00 $24.95
Secrets of a Master Moderator
Secrets of a Master Moderator
by Naomi Henderson, founder of RIVA
$44.95 $39.95
Connecting with Affluent Consumers
Connecting with Affluent Consumers
How to sell to Affluent Women and connect with High-Earning households
$20.00
Opportunity Screams
Opportunity Screams
Unlocking Hearts and Minds in Today's Idea Economy
$19.95
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Latest Products
Connecting with Affluent Consumers
Connecting with Affluent Consumers
How to sell to Affluent Women and connect with High-Earning households
$20.00
We are Many, We are One
We are Many, We are One
Neo-Tribes and Tribal Analytics in 21st Century America
$24.95 $22.45 text_stars
Digital Context 2.0
Digital Context 2.0
Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things
$14.95
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Shops that POP!
Shops that POP!
7 Steps to Extraordinary Retail Success
$28.00 $24.95 text_stars
What Do HENRYs Want?
What Do HENRYs Want?
Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet
$14.95
Market Researchers'  Top Picks
Market Researchers' Top Picks
Guidebooks for innovative, efficient, and effective marketing research
$93.85
The Grandparent Economy
The Grandparent Economy
How Baby Boomers Are Bridging the Generation Gap
$34.95 $28.00 text_stars
Black STILL Matters in Marketing
Black STILL Matters in Marketing
Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
$29.95 $24.95
Critical Connections
Critical Connections
The Step-by-Step Guide to Transform Your Business Through Referral Marketing
$34.50 $28.00