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Featured Products
Critical Connections
Critical Connections
The Step-by-Step Guide to Transform Your Business Through Referral Marketing
$34.50 $28.00
Marketing to Hispanics
Marketing to Hispanics
A strategic approach to assessing and planning your Hispanic initiative
$24.00
Crooked Stick Golf Club
Crooked Stick Golf Club
A story of the original masterpiece from America's first couple of golf, Pete and Alice Dye
$59.95
Hustle
Hustle
Marketing to Women in the Post-Recession World
$24.95
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A Little Less Conversation
A Little Less Conversation
Connecting with Customers in a Noisy World
$19.95
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What Do HENRYs Want?
What Do HENRYs Want?
Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet
$14.95
Moderating to the Max (paperback edition)
Moderating to the Max (paperback edition)
A full-tilt guide to creative, insightful focus groups and depth interviews
$34.95 $28.00 text_stars
Outsmart the MBA Clones
Outsmart the MBA Clones
The Alternative Guide to Competitive Strategy, Marketing, and Branding
$34.95 $29.95
Crisis Communications in the 24/7 Social Media World
Crisis Communications in the 24/7 Social Media World
A Guidebook for CEOs and Public Relations Professionals
$29.95 $24.95 text_stars
Latest Products
Digital Context 2.0
Digital Context 2.0
Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things
$14.95
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Shops that POP!
Shops that POP!
7 Steps to Extraordinary Retail Success
$28.00 $19.95 text_stars
What Do HENRYs Want?
What Do HENRYs Want?
Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet
$14.95
Market Researchers'  Top Picks
Market Researchers' Top Picks
Guidebooks for innovative, efficient, and effective marketing research
$93.85
The Grandparent Economy
The Grandparent Economy
How Baby Boomers Are Bridging the Generation Gap
$34.95 $28.00 text_stars
Black STILL Matters in Marketing
Black STILL Matters in Marketing
Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
$29.95 $24.95
Critical Connections
Critical Connections
The Step-by-Step Guide to Transform Your Business Through Referral Marketing
$34.50 $28.00
A Job-Seeker's  Guide to Careers in Market Research
A Job-Seeker's Guide to Careers in Market Research
How to Decide if a Career in Market Research is Right for You
$34.95 $24.95 text_stars
A Nation of Numbers
A Nation of Numbers
The Development of Marketing Research in America
$49.95 $39.95 text_stars