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Featured Products
Black STILL Matters in Marketing (audio version) Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. $32.99 |
The Kids Market: Myths & Realities by James U. McNeal The classic guide to kids' marketing research $54.95 |
Marketing to Gen Z by Jeff Fromm and Angie Read The Rules for Reaching This Vast--and Very Different--Generation of Influencers $24.95 $14.97 |
Consumer Insights 2.0 by Dona Vitale How Smart Companies Apply Customer Knowledge to the Bottom Line $34.95 |
Outsmart the MBA Clones by Dan Herman, PhD The Alternative Guide to Competitive Strategy, Marketing, and Branding $34.95 |
We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby This book offers a framework to help you understand and predict human behavior in a world connected less by geography and demographics, and more by shared interests and social media. $24.95 |
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00 $32.00 |
Quirk's Case Studies in Marketing Research: B2B Business-to-Business case studies $34.95 |
Brain Noodling Card Decks A ground-breaking set of tools to develop insights. These decks are filled with strategies, practices and tips to equip and stimulate individuals, teams, and groups in a research setting to solve problems that demand new ways of thinking. $45.00 |
Latest Products
Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $26.00 |
Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95 $24.95 |
Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95 |
Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00 $24.95 |
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00 $32.00 |
In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
In Your Purse by Kelley Styring An Archaeeology of the American Handbag $29.95 |
Digital Transformation: The Infinite Loop by Paul Miser Building Experience Brands for the Journey Economy $28.00 $24.95 |
Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick If you’re a professional who plies a craft or skill, be it legal, accounting, advising, design, programming, or any from a long list of business services, and you’re thinking about starting or trying to grow a services firm, this book is for you! $30.00 $24.95 |