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Featured Products
Starting with the Shopper by Scott Young Trends in technology to learn more about shopper behavior, plus insights in how packaging works to attract consumers $39.95 |
Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $26.00 |
Marketing to Hispanics A strategic approach to assessing and planning your Hispanic initiative $24.00 |
Meet the HENRYs: The Millennials That Matter Most for Luxury Brands, by Pamela N. Danziger Retail expert Pam Danziger examines trends and profiles emerging disruptive brands that millennial HENRYs are drawn to, and she explains how many of these innovative brands are setting themselves apart from the traditional top-tier luxury brands. $34.95 $26.00 |
Brand Busters by Chris Wirthwein 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95 |
Marketing to PrimeTime Women by Marti Barletta How to Attract, Convert, and Keep Boomer Big Spenders $28.00 |
Profit with Purpose by Tenesha Jackson Warneri A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences $34.95 $24.95 |
Hustle, by Bonnie Ulman and Sal Kibler Marketing to Women in the Post-Recession World $24.95 |
A Little Less Conversation by Tom Asacker how today's brands find ways to connect with customers despite the noisy advertising world $19.95 |
Latest Products
Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $26.00 |
Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95 $24.95 |
Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95 |
Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00 $24.95 |
How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00 $32.00 |
In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
In Your Purse by Kelley Styring An Archaeeology of the American Handbag $29.95 |
Digital Transformation: The Infinite Loop by Paul Miser Building Experience Brands for the Journey Economy $28.00 $24.95 |
Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick If you’re a professional who plies a craft or skill, be it legal, accounting, advising, design, programming, or any from a long list of business services, and you’re thinking about starting or trying to grow a services firm, this book is for you! $30.00 $24.95 |