Welcome to Paramount Books
.jpg)
Read PMP's author blog updates
NOTE: This site contains links to Amazon Kindle editions of our books. Occasionally, PMP earns a few pennies when these links are used to make "qualifying purchases" from Amazon.
Featured Products
 Black STILL Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand, by Pepper Miller Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. $34.95 
|
 Mastering Focus Groups and Depth Interviews by Roger Straus A Practiioner’s Guide for Moderators and Interviewers $28.00 $19.95
|
 Qual-Online The Essential Guide by Jennifer Dale and Susan Abbott What Every Researcher Needs to Know about Conducting and Moderating Interviews via the web $29.95
|
 Women, Wealth & Giving The Virtuous Legacy of the Boom Generation $49.95 |
 Consumer Insights 2.0 by Dona Vitale How Smart Companies Apply Customer Knowledge to the Bottom Line $34.95 |
Black STILL Matters in Marketing (audio version) Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. $32.99 |
 The Grandparent Economy by Lori K. Bitter How Baby Boomers Are Bridging the Generation Gap in today's economy $34.95
|
 The Political Life and Times of Matilda Joslyn Gage, by Mary E. Corey Gage’s greatest contribution to the women’s movement rests on her scholarship, based on careful research. Today we can assess her as an historian, a pioneering scholar of women’s history and the world history movement. $26.00 $19.95
|
 The Advertising On-Ramp by Belle Frank Tips on how to get Your First Advertising Job $19.95
|
Latest Products
 Polycultural Intelligence: Eight Rules for Connecting with Generation Alpha, by David R. Morse Understanding Generation Alpha and how this cohort of kids will reshape America $34.95 $24.95
|
 Prepare to Tack Lessons for Managing a Growing Business—A Leadership Story by Brian O"Riordan $24.95 $19.95
|
 More Than Just Interesting by Elizabeth Knox Oates How to Build an Insights Function for Impact $24.95
|
 Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $19.95 |
 Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95 $24.95
|
 Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95
|
 Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00
|
 How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00 $32.00
|
 In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
