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RFID Improving the Customer Experience
RFID Improving the Customer Experience
One-to-One Marketing in Real Time
$39.95
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The Art of Strategic Listening
The Art of Strategic Listening
Finding Market Intelligence through Blogs and Other Social Media
$39.95
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BrandAbout
BrandAbout
A Seriously Playful Approach for Passionate Brand-Builders and Merchants
$28.00
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Dominators, Cynics, and Wallflowers
Dominators, Cynics, and Wallflowers
Practical Strategies for Moderating Focus Groups and Running Productive Meetings
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Innovation Myths and Mythstakes (mistakes)
Innovation Myths and Mythstakes (mistakes)
How to develop a winning new product innovation program.
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Consumer Insights 2.0
Consumer Insights 2.0
How Smart Companies Apply Customer Knowledge to the Bottom Line
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ThinkAbout
ThinkAbout
77 Creative Prompts for Innovation
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Quirk's Case Studies In Marketing Research: Health Care
Quirk's Case Studies In Marketing Research: Health Care

$34.95
Shopping Behavior in Asia
Shopping Behavior in Asia
What Retailers Need to Know for Success in the Far East
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The Grandparent Economy
The Grandparent Economy
How Baby Boomers Are Bridging the Generation Gap
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Black STILL Matters in Marketing
Black STILL Matters in Marketing
Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
$29.95 $24.95
Critical Connections
Critical Connections
The Step-by-Step Guide to Transform Your Business Through Referral Marketing
$34.50 $28.00
A Job-Seeker's  Guide to Careers in Market Research
A Job-Seeker's Guide to Careers in Market Research
How to Decide if a Career in Market Research is Right for You
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A Nation of Numbers
A Nation of Numbers
The Development of Marketing Research in America
$49.95 $39.95 text_stars
The Complete Guide to Writing Questionnaires
The Complete Guide to Writing Questionnaires
How to Get Better Information for Better Decisions
$54.00 $37.50 text_stars
I F**king Love That Company
I F**king Love That Company
How a New Generation of Brand Builders is Defining the Post-Amazon World
$19.95 $16.95
Secrets of a Master Moderator
Secrets of a Master Moderator
by Naomi Henderson, founder of RIVA
$30.00
Starting with the Shopper
Starting with the Shopper
Research Insights for Winning at Retail
$29.95