77 Truths About Marketing to the 50+ Consumer, 3rd ed.
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"77 Truths About Marketing to the 50+ Consumer, 3rd ed."
Brief guide to marketing to baby boomers |
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| Price: | $20.00 |
| Availability: | In Stock |
| Item #: | 3040 |
| Average Rating: | Not Rated |
by Kurt Medina & John Migliaccio
Recently updated, 77 Truths shares over 25 years of insight by each of the authors into some of the special views, preferences, likes, and dislikes of the growing market of baby boomers.
It is arranged as a series of freestanding "Truths" or thoughts. Reading through it, the reader should be able to uncover "nuggets" of information that will apply to specific marketing situations encountered. Some of the truths are statements of fact; some are opinions; some are positioning recommendations.
(64 pages., booklet; 2009)
Kurt Medina is a direct marketing consultant who specializes in the mature marketplace. John Migliaccio has specialized in marketing and marketing communications programs for the mature markets since 1980, first with the Hearst Corp. and currently as president of Maturity Mark Services.
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