Welcome to Paramount Books
Featured Products
 Why People Buy Things They Don't Need Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas $34.95 $24.95 |
 Hustle Marketing to Women in the Post-Recession World $24.95 $19.95 
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 Refocusing Focus Groups: A Practical Guide A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology. $19.95
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 Consumer Insights 2.0 How Smart Companies Apply Customer Knowledge to the Bottom Line $34.95 |
 Black Still Matters in Marketing Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand $34.95 $28.00
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 Profit with Purpose A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences $34.95 $28.00
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 RFID Improving the Customer Experience One-to-One Marketing in Real Time $39.95 $29.95
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 WIN! the Hispanic Market Strategies for Business Growth $39.95 $29.95
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 Latinization and the Latino Leader How to value, develop, and advance talented professionals $28.00 $24.95
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Latest Products
 Crooked Stick Golf Club A story of the original masterpiece from America's first couple of golf, Pete and Alice Dye $59.95 $49.95 |
Hustle Marketing to Women in the Post-Recession World $24.95 $19.95
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 The Advertising On-Ramp Getting Your First Advertising Job $19.95
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 Black Matters two-volume set Includes: What's Black About? and... Black STILL Matters in Marketing $74.90 $49.95 |
Profit with Purpose A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences $34.95 $28.00
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 Quirk's Case Studies In Marketing Research Health Care $34.95 $29.95 |
 2012 Multicultural Marketing Two-Book Set $74.90 $59.90 |
 Drinking from the Firehose Making Smarter Decisions Without Drowning in Information $26.95 |
 No Freedom Shrieker The Civil War Letters of Union Soldier Charles Biddlecom, 147th New York State Volunteer Infantry $24.95 $22.00
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