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Featured Products
![]() The Kids Market: Myths & Realities by James U. McNeal The classic guide to kids' marketing research $54.95 ![]() |
![]() Quirk's Case Studies in Marketing Research: B2B Business-to-Business case studies $34.95 |
![]() Stir It Up! by Laurie Tema-Lyn Fresh ideas for exercises to use with focus groups, and meeting facilitation $24.95 ![]() |
![]() A Nation of Numbers The Development of Marketing Research in America $49.95 ![]() |
![]() What's Black About It? by Pepper Miller and Herb Kemp Insights to Increase Your Share of a Changing African-American Market $39.95 $29.95 |
![]() The Founder's Manual by Ryan Frederick A Guidebook for Becoming a Successful Entrepreneur $26.00 $19.95 ![]() |
![]() Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $19.95 |
![]() Dominators, Cynics, and Wallflowers by Robert W. Kahle, PhD Practical Strategies for Moderating Focus Groups and Running Productive Meetings $34.95 |
![]() BrandAbout by Andrea Syverson A Seriously Playful Approach for Passionate Brand-Builders and Merchants $28.00 ![]() |
Latest Products
![]() Prepare to Tack Lessons for Managing a Growing Business—A Leadership Story by Brian O"Riordan $24.95 ![]() |
![]() More Than Just Interesting by Elizabeth Knox Oates How to Build an Insights Function for Impact $24.95 ![]() |
![]() Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $19.95 |
![]() Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95 $24.95 ![]() |
![]() Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95 ![]() |
![]() Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00 ![]() |
![]() How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00 ![]() |
![]() In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
![]() In Your Purse by Kelley Styring An Archaeeology of the American Handbag $29.95 |