Welcome to Paramount Books
Featured Products
 Using Choice Modeling to Supercharge Your Business Know What Your Customers Want, Know What You Can Do About It $34.95 $29.95 
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 Refocusing Focus Groups: A Practical Guide A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology. $19.95
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 Stir It Up! Recipes for Robust Insights & Red Hot Ideas $24.95
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 Marketing to Hispanics A strategic approach to assessing and planning your Hispanic initiative $24.00 |
 The Advertising On-Ramp Getting Your First Advertising Job $19.95
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 A Little Less Conversation Connecting with Customers in a Noisy World $19.95
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 Custom Surveys Within Your Budget Maximizing Profits Through Effective Online Research Design $34.95 $27.50
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 The Art of Strategic Listening Finding Market Intelligence through Blogs and Other Social Media $39.95 $29.95
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 Moderating to the Max (paperback edition) A full-tilt guide to in-depth to creative, insightful focus groups and depth interviews $34.95 $29.95
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Latest Products
 Crooked Stick Golf Club A story of the original masterpiece from America's first couple of golf, Pete and Alice Dye $59.95 $49.95 |
 Hustle Marketing to Women in the Post-Recession World $24.95 $21.95
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The Advertising On-Ramp Getting Your First Advertising Job $19.95
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 Black Matters two-volume set Includes: What's Black About? and... Black STILL Matters in Marketing $74.90 $49.95 |
 Profit with Purpose A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences $34.95 $28.00
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 Quirk's Case Studies In Marketing Research Health Care $34.95 $29.95 |
 2012 Multicultural Marketing Two-Book Set $74.90 $59.90 |
 Drinking from the Firehose Making Smarter Decisions Without Drowning in Information $26.95 |
 No Freedom Shrieker The Civil War Letters of Union Soldier Charles Biddlecom, 147th New York State Volunteer Infantry $24.95 $22.00
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