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Featured Products
Dive In
Dive In
Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce
$24.95
Moderating to the Max (paperback edition)
Moderating to the Max (paperback edition)
A full-tilt guide to creative, insightful focus groups and depth interviews
$34.95 $28.00 text_stars
BrandAbout
BrandAbout
A Seriously Playful Approach for Passionate Brand-Builders and Merchants
$28.00 $24.95 text_stars
Hispanic Customers for Life
Hispanic Customers for Life
A Fresh Look at Acculturation
$49.95
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Profit with Purpose
Profit with Purpose
A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences
$34.95 $28.00 text_stars
Outsmart the MBA Clones
Outsmart the MBA Clones
The Alternative Guide to Competitive Strategy, Marketing, and Branding
$34.95 $29.95
Starting with the Shopper
Starting with the Shopper
Research Insights for Winning at Retail
$29.95
The Advertising On-Ramp
The Advertising On-Ramp
Getting Your First Advertising Job
$19.95 $14.95 text_stars
Brand Busters
Brand Busters
7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products
$24.95
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Latest Products
Connecting with Affluent Consumers
Connecting with Affluent Consumers
How to sell to Affluent Women and connect with High-Earning households
$20.00
We are Many, We are One
We are Many, We are One
Neo-Tribes and Tribal Analytics in 21st Century America
$24.95
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Digital Context 2.0
Digital Context 2.0
Seven Lessons in Business Strategy, Consumer Behavior, and The Internet of Things
$14.95
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Shops that POP!
Shops that POP!
7 Steps to Extraordinary Retail Success
$28.00 $24.95 text_stars
What Do HENRYs Want?
What Do HENRYs Want?
Reaching the Most Important Affluent Demographic — High-Earners-Not-Rich-Yet
$14.95
Market Researchers'  Top Picks
Market Researchers' Top Picks
Guidebooks for innovative, efficient, and effective marketing research
$93.85
The Grandparent Economy
The Grandparent Economy
How Baby Boomers Are Bridging the Generation Gap
$34.95 $28.00 text_stars
Black STILL Matters in Marketing
Black STILL Matters in Marketing
Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand
$29.95 $24.95
Critical Connections
Critical Connections
The Step-by-Step Guide to Transform Your Business Through Referral Marketing
$34.50 $28.00