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Featured Products
  |  WIN! the Hispanic Market by M. Isabel Valdes Strategies for Business Growth $39.95   |  Multicultural Intelligence (audio version) Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation Updated and Revised 2nd Edition $37.99 |  The Founder's Manual by Ryan Frederick A Guidebook for Becoming a Successful Entrepreneur $26.00 $19.95   | 
|  The Grandparent Economy by Lori K. Bitter How Baby Boomers Are Bridging the Generation Gap in today's economy $34.95 $24.95   |  Why People Buy Things They Don't Need by Pamela Danziger Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas $34.95 |  Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00   | 
|  Home for HENRYs: Meet the New Customers Home Décor by Pam Danziger Meet the New Customers Home Décor Marketers are Searching For: High-Earners-Not-Rich-Yet $35.00   |  We are Many, We are One: Neo-Tribes and Tribal Analytics in 21st Century America by John Zogby This book offers a framework to help you understand and predict human behavior in a world connected less by geography and demographics, and more by shared interests and social media. $24.95   |  The Kids Market: Myths & Realities by James U. McNeal The classic guide to kids' marketing research $54.95   | 
Latest Products
  |  Prepare to Tack Lessons for Managing a Growing Business—A Leadership Story by Brian O"Riordan $24.95 $19.95   |  More Than Just Interesting by Elizabeth Knox Oates How to Build an Insights Function for Impact $24.95   |  Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $19.95 | 
|  Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95   |  Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95   |  Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00   | 
|  How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00   |  In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |  In Your Purse by Kelley Styring An Archaeeology of the American Handbag $29.95 | 









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