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Featured Products
![]() Consumer Insights 2.0 by Dona Vitale How Smart Companies Apply Customer Knowledge to the Bottom Line $34.95 |
![]() How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00 ![]() |
![]() Brand Busters by Chris Wirthwein 7 Commons Mistakes Marketers Make: Lessons from the world of technical and scientific products $24.95 ![]() |
![]() Marketing to Gen Z by Jeff Fromm and Angie Read The Rules for Reaching This Vast--and Very Different--Generation of Influencers $24.95 $14.97 |
![]() Refocusing Focus Groups: A Practical Guide by Robert Morais A quick, but seriously helpful guide to the best practices for planning, designing, conducting, and interpreting focus groups that draws upon techniques from psychology and anthropology. $19.95 ![]() |
![]() Mastering Focus Groups and Depth Interviews by Roger Straus A Practiioner’s Guide for Moderators and Interviewers $28.00 ![]() |
![]() Hispanic Customers for Life by Isabel Valdes A Fresh Look at Acculturation $49.95 ![]() |
![]() Multicultural Intelligence (audio version) Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation Updated and Revised 2nd Edition $37.99 |
![]() The Grandparent Economy by Lori K. Bitter How Baby Boomers Are Bridging the Generation Gap in today's economy $34.95 $24.95 ![]() |
Latest Products
![]() Prepare to Tack Lessons for Managing a Growing Business—A Leadership Story by Brian O"Riordan $24.95 ![]() |
![]() More Than Just Interesting by Elizabeth Knox Oates How to Build an Insights Function for Impact $24.95 ![]() |
![]() Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $19.95 |
![]() Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95 $24.95 ![]() |
![]() Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95 ![]() |
![]() Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00 ![]() |
![]() How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00 ![]() |
![]() In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
![]() In Your Purse by Kelley Styring An Archaeeology of the American Handbag $29.95 |