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Featured Products
 How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton To deliver the best customer experience, you must know everything your customers experience, and that starts with creating a customer journey map. This book guides you through the process of creating and using journey maps. $39.95 
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 Crooked Stick Golf Club by Chris Wirthwein A story of the original masterpiece from America's first couple of golf, Pete and Alice Dye $59.95 |
 A Job-Seeker's Guide to Careers in Market Research by Dr. James Heisler How to Decide if a Career in Market Research is Right for You $34.95 $24.95
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 Market Researchers' Top Picks Guidebooks for innovative, efficient, and effective marketing research $93.85 |
 Sell Naked: And Other Advice for Growing and Managing Services Firms by Ryan Frederick If you’re a professional who plies a craft or skill, be it legal, accounting, advising, design, programming, or any from a long list of business services, and you’re thinking about starting or trying to grow a services firm, this book is for you! $30.00
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 BrandAbout by Andrea Syverson A Seriously Playful Approach for Passionate Brand-Builders and Merchants $28.00
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 The Grandparent Economy by Lori K. Bitter How Baby Boomers Are Bridging the Generation Gap in today's economy $34.95 $24.95
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 Why People Buy Things They Don't Need by Pamela Danziger Revised edition: If consumer spending is the engine of the economy, discretionary spending is the gas $34.95 |
 Critical Connections by Evan Leepson The Step-by-Step Guide to Transform Your Business Through Referral Marketing $34.50 |
Latest Products
 Prepare to Tack Lessons for Managing a Growing Business—A Leadership Story by Brian O"Riordan $24.95
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 More Than Just Interesting by Elizabeth Knox Oates How to Build an Insights Function for Impact $24.95
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 Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $19.95 |
 Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95 $24.95
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 Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95
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 Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00
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 How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00
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 In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
 In Your Purse by Kelley Styring An Archaeeology of the American Handbag $29.95 |
