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Featured Products
 Marketing to Hispanics A strategic approach to assessing and planning your Hispanic initiative $24.00 |
 Consumer Insights 2.0 by Dona Vitale How Smart Companies Apply Customer Knowledge to the Bottom Line $34.95 |
 How Hard Is It to Be Your Customer, by Jim Tincher and Nicole Newton To deliver the best customer experience, you must know everything your customers experience, and that starts with creating a customer journey map. This book guides you through the process of creating and using journey maps. $39.95 
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 The Founder's Manual by Ryan Frederick A Guidebook for Becoming a Successful Entrepreneur $26.00 $19.95 
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 Dive In (audio version) Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce $29.99 |
 Moderating to the Max (paperback edition) by Jean Bystedt, Siri Lynn, and Deborah Potts A full-tilt guide to creative, insightful focus groups and depth interviews $34.95 $19.95
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 Marketing to PrimeTime Women by Marti Barletta How to Attract, Convert, and Keep Boomer Big Spenders $28.00
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 Stir It Up! by Laurie Tema-Lyn Fresh ideas for exercises to use with focus groups, and meeting facilitation $24.95
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 BrandAbout by Andrea Syverson A Seriously Playful Approach for Passionate Brand-Builders and Merchants $28.00
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Latest Products
 Prepare to Tack Lessons for Managing a Growing Business—A Leadership Story by Brian O"Riordan $24.95
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 More Than Just Interesting by Elizabeth Knox Oates How to Build an Insights Function for Impact $24.95
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 Mr. Online's Playbook by Jeff Walkowski 125 Pro Tips for Online Qualitative Research Projects $30.00 $19.95 |
 Let Me Explain Black Again, by Pepper Miller Exploring Blind Spots and Black Insights for Marketing & Understanding Black Culture and Perspectives $29.95 $24.95
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 Tell Me More About That by Rob Volpe Solving the Empathy Crisis One Conversation at a Time $24.95
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 Different Rules, by Chris Wirthwein The B2B Marketer's Guide to Product Differentiation $28.00
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 How Hard Is It to Be Your Customer?, 2nd Edition, by Jim Tincher and Nicole Newton Using Journey Mapping to Drive Customer-Focused Change, Second Edition $42.00
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 In Your Car by Kelley Styring A Road Trip through the American Automobile $29.95 |
 In Your Purse by Kelley Styring An Archaeeology of the American Handbag $29.95 |
